Retail delivery in Peru has been growing steadily over the past few years, with an increasing number of consumers opting for the convenience of online shopping and home delivery.
Customer preferences: Peruvian consumers are becoming more comfortable with online shopping, with a growing number of people using e-commerce platforms to purchase a wide range of products, from groceries to electronics. This trend is particularly evident among younger consumers, who are more likely to use their smartphones to shop online. Additionally, consumers are increasingly choosing home delivery options over traditional brick-and-mortar stores, as it offers greater convenience and saves time.
Trends in the market: One of the key trends in the retail delivery market in Peru is the rise of same-day and next-day delivery services. Retailers are investing in logistics infrastructure and partnerships with delivery companies to ensure that they can offer fast and reliable delivery options to customers. Another trend is the growth of online marketplaces, which are becoming increasingly popular among consumers looking for a wide range of products and competitive prices. Finally, there is a growing interest in sustainable delivery options, with consumers looking for eco-friendly packaging and delivery methods.
Local special circumstances: One of the unique challenges facing the retail delivery market in Peru is the country's geography. With a diverse landscape that includes mountains, jungles, and deserts, delivering products to remote areas can be difficult and expensive. Additionally, Peru's infrastructure is still developing, which can make it challenging to establish reliable delivery networks in some regions.
Underlying macroeconomic factors: Peru's growing middle class and increasing internet penetration rates are driving the growth of the retail delivery market. Additionally, the COVID-19 pandemic has accelerated the shift towards online shopping and home delivery, as consumers have been forced to stay at home and avoid crowded public spaces. Finally, the Peruvian government has taken steps to support the growth of e-commerce, including initiatives to improve digital infrastructure and reduce bureaucracy for online businesses.
Data coverage:
The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.Modeling approach / Market size:
Market sizes are determined through a bottom-up approach, building on predefined factors for each market. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.Additional notes:
The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.
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