Grocery Delivery - Peru | Statista Market Forecast

The Grocery Delivery market in Peru is projected to reach a revenue of US$732.80m in 2024.
It is expected to show an annual growth rate (CAGR 2024-2029) of 14.76%, resulting in a projected market volume of US$1.46bn by 2029.
Meanwhile, the Retail Delivery market is anticipated to have a market volume of US$683.70m in 2024.
In comparison to other countries, China is expected to generate the highest revenue in the Grocery Delivery market with US$266.00bn in 2024.
The average revenue per user (ARPU) in Peru's Grocery Delivery market is projected to be US$117.30 in 2024.
Additionally, the number of users in the Grocery Delivery market is expected to reach 8.5m users by 2029.
The user penetration in Peru's Grocery Delivery market is estimated to be at 18.0% in 2024.
Peru's grocery delivery market is experiencing a surge in demand as consumers seek convenient and contactless shopping options.

Definition:

The Grocery Delivery market consists of food and non-food products that people regularly buy from a grocery store, including food and beverages, pet food, household cleaning products, personal care products, and other household consumables. Grocery delivery can be purchased through several different sales channels such as Omnichannel, Quick Commerce, or directly from the store.

Structure:

Grocery Delivery contains three markets: Retail Delivery, Quick Commerce, and Meal Kit Delivery. Retail Delivery includes delivery of these products directly by supermarkets, brick-and-mortar shops, or grocery stores. The order is placed through an online shop run by the retailer (e.g. Walmart+, Amazon Fresh). Quick Commerce focuses on online delivery services that provide customers with last-mile delivery (Instacart), or operate ghost stores where product selection is limited but delivery time is faster (e.g. Gorillas, Getir, and Glovo). In this case, the platform (e.g. Gorillas) handles the delivery process. This also includes grocery delivery platforms where delivery is advertised under 3 hours, although, most players aim to deliver in minutes. Finally, Meal Kit Delivery encompasses the delivery of a recipe box where fresh ingredients are delivered to be prepared. This service is usually offered as a subscription plan (e.g. HelloFresh).

Additional Information:

Revenue figures refer to Gross Merchandise Value (GMV). User and revenue figures represent B2C services.

Fresh food & Beverages, personal care, or household items ordered online are directly delivered to the consumer, no matter if ordered via a platform (e.g., Instacart) or a retailer website (e.g., Walmart)
Online Grocery orders and delivery are both carried out by a retailer (e.g., Walmart)
Online orders that are picked up in the supermarket (e.g., Instacart) or operating ghost warehouses and delivery logistics (e.g., Flink)
Online orders of recipe boxes where the ingredients are already preportioned (e.g., HelloFresh)

Phone orders
Deliveries of prepared meals for direct consumption (e.g. Meal Delivery)

The convenience of having groceries delivered to your doorstep has become increasingly popular in Peru.

Customer preferences: Peruvian customers are becoming more tech-savvy and are looking for ways to save time and avoid crowded supermarkets. Online grocery shopping provides a solution to these problems. Customers also appreciate the ability to compare prices and products from different stores without having to physically visit each one.

Trends in the market: The grocery delivery market in Peru has seen significant growth in recent years, especially during the COVID-19 pandemic. Many traditional grocery stores have launched their own delivery services, while third-party delivery companies have also entered the market. These companies offer a variety of services, including same-day delivery, subscription-based models, and partnerships with local supermarkets.

Local special circumstances: Peru has a large urban population, with many people living in cities with heavy traffic and limited parking. This makes grocery delivery an attractive option for many residents. Additionally, the COVID-19 pandemic has accelerated the adoption of online grocery shopping as people look for ways to minimize their exposure to the virus.

Underlying macroeconomic factors: Peru has a growing middle class with increasing purchasing power, which has led to greater demand for convenience and quality products. Additionally, the country's e-commerce sector has been growing rapidly, with online sales expected to reach double-digit growth rates in the coming years. These factors have created a favorable environment for the development of the grocery delivery market in Peru.

Data coverage:

The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.

Modeling approach / Market size:

Market sizes are determined through a bottom-up approach, building on predefined factors for each market. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.

This report presents a comprehensive analysis and additional information on the Ecommerce market, in a PDF format.