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Platform Delivery - Iran

Iran
  • The Platform Delivery market in Iran is projected to reach a revenue of US$85.61m by 2024.
  • It is expected to show an annual growth rate (CAGR 2024-2029) of 10.53%, resulting in a projected market volume of US$141.20m by 2029.
  • In Iran's Platform Delivery market, the number of users is expected to reach 6.1m users by 2029.
  • The user penetration rate is projected to be 4.2% in 2024 and is expected to increase to 6.6% by 2029.
  • The average revenue per user (ARPU) is estimated to be US$22.70.
  • When compared globally, China is expected to generate the highest revenue in the Platform Delivery market, reaching US$166.80bn in 2024.
  • Additionally, China has the highest projected user penetration rate of 52.8% in the Platform Delivery market.
  • The platform delivery market in Iran is experiencing rapid growth due to the increasing demand for online shopping and food delivery services.

Definition:

The Platform-to-Consumer Delivery market focuses on online delivery services that provide customers with meals from partner restaurants that do not necessarily have to offer food delivery themselves. In this case, the platform (e.g. Deliveroo) handles the delivery process.

Additional Information:

Revenue includes the gross merchandise value (GMV), defined as the total sales dollar value for merchandise/food sold through the Online Food Delivery marketplace. User and revenue figures represent B2C services.

In-Scope

  • Online meal order and delivery both carried out by a platform (e.g. Deliveroo)

Out-Of-Scope

  • Phone orders
  • Meals ordered online which are directly delivered by the restaurant, no matter if ordered via a platform (e.g. Delivery Hero) or a restaurant website (e.g. Domino's)
  • Deliveries of non-processed or non-prepared food
Online Food Delivery: market data & analysis - Cover

Market Insights report

Online Food Delivery: market data & analysis

Study Details

    Revenue

    Notes: Data reflects market impacts of the Russia-Ukraine war.

    Most recent update: Jul 2024

    Source: Statista Market Insights

    Most recent update: Jul 2024

    Source: Statista Market Insights

    Analyst Opinion

    The Platform Delivery market in Iran has been growing steadily over the past few years.

    Customer preferences:
    Iran has a young population with a high percentage of smartphone users. This has led to an increase in demand for online delivery services. Customers in Iran are looking for convenience and speed when it comes to delivery services. They prefer platforms that offer a wide range of options and competitive pricing.

    Trends in the market:
    The Platform Delivery market in Iran has seen an increase in the number of players offering delivery services. Local startups and international companies have entered the market, providing customers with more options. The market has also seen an increase in the use of technology to improve delivery services. Companies are using artificial intelligence and machine learning to optimize their delivery routes and provide customers with real-time updates on their deliveries.

    Local special circumstances:
    Iran faces some unique challenges when it comes to the Platform Delivery market. International sanctions have limited the ability of companies to operate in Iran, making it difficult for some companies to enter the market. The lack of a reliable and efficient postal service has also contributed to the growth of the Platform Delivery market.

    Underlying macroeconomic factors:
    The Iranian economy has been struggling in recent years due to international sanctions and the COVID-19 pandemic. This has led to an increase in unemployment and a decrease in consumer spending. However, the Platform Delivery market has been able to weather these challenges and has continued to grow. The increase in demand for delivery services can be attributed to the pandemic, as more people are staying home and relying on delivery services for their daily needs. Additionally, the Iranian government has been supportive of the Platform Delivery market, providing incentives for startups and investing in technology to improve the delivery infrastructure.

    Users

    Most recent update: Jul 2024

    Source: Statista Market Insights

    Global Comparison

    Most recent update: Jul 2024

    Source: Statista Market Insights

    Methodology

    Data coverage:

    The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.

    Modeling approach / Market size:

    Market sizes are determined through a bottom-up approach, building on predefined factors for each market. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.

    Forecasts:

    In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.

    Additional notes:

    The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.

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    Online Food Delivery: market data & analysis - BackgroundOnline Food Delivery: market data & analysis - Cover

    Key Market Indicators

    Notes: Based on data from IMF, World Bank, UN and Eurostat

    Most recent update: Sep 2024

    Source: Statista Market Insights

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