Dating Services

Revenue in the Dating Services market is projected to reach US$25.91m in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2029) of 17.21%, resulting in a projected market volume of US$57.33m by 2029.
The Online Dating market has a projected market volume of US$16.33m in 2024.
In global comparison, most revenue will be generated United States (US$2.55bn in 2024).
The average revenue per user (ARPU) in the Dating Services market is projected to amount to US$4.18 in 2024.
In the Dating Services market, the number of users is expected to amount to 11.2m users by 2029.
User penetration in the Dating Services market will be at 6.9% in 2024.

Definition:

Dating Services refer to digital platforms facilitating connections and relationships between individuals through online interactions and meetings. Users engage in various forms of dating, ranging from casual encounters to long-term relationships, facilitated by matchmaking algorithms and user preferences.

Structure:

The Dating Services market encompasses user and revenue development across three main segments: (1) Online Dating, (2) Casual Dating, and (3) Matchmaking. Online Dating platforms enable users to create profiles, browse other profiles, and communicate with potential partners through messaging or video chats. Casual Dating platforms focus on facilitating casual relationships, hookups, and short-term connections among users seeking non-committal interactions. Matchmaking services use algorithms and personalized services to match individuals based on compatibility, interests, and relationship goals, often targeting users seeking long-term relationships or marriage.

Additional Information:

Revenue figures include subscription fees, in-app purchases, and advertising revenue within the Dating Services market. User and revenue figures primarily represent B2C services, focusing on individual users seeking romantic connections and relationships.

Matchmaking for the search for life partners such as Matrimony.com
Online Dating for easy flirting and chatting such as Tinder and Bumble
Casual Dating for the search for non-committal sex such as Ashley Madison

Niche dating, such as portals or apps for vegetarians
Offline dating agencies
Speed dating or similar events for singles

The Dating Services market in Iran is experiencing significant growth and development, driven by changing customer preferences, emerging trends, and local special circumstances. Customer preferences in the Dating Services market in Iran are shifting towards online platforms and mobile applications. With the increasing use of smartphones and internet access, more Iranians are turning to online dating platforms to meet potential partners. This preference for online dating is fueled by the convenience and efficiency it offers, allowing individuals to connect with others from the comfort of their own homes. Additionally, online dating provides a wider pool of potential partners, increasing the chances of finding a compatible match. Trends in the Dating Services market in Iran include the rise of niche dating platforms that cater to specific demographics or interests. These platforms allow individuals to find like-minded partners who share similar values, hobbies, or cultural backgrounds. This trend reflects the growing demand for personalized matchmaking services that go beyond traditional dating websites. Additionally, there is an increasing focus on safety and security in the online dating industry, with platforms implementing measures to protect user information and prevent fraudulent activities. Local special circumstances in Iran, such as cultural and religious norms, influence the development of the Dating Services market. Iran is a conservative society with strict social and moral codes, which can make traditional dating methods challenging for many individuals. Online dating provides a discreet and convenient alternative for Iranians to meet potential partners while adhering to societal norms. However, cultural factors also shape the design and features of dating platforms in Iran, with some platforms incorporating Islamic values and practices into their services. Underlying macroeconomic factors also contribute to the growth of the Dating Services market in Iran. The country has a large and young population, with a significant percentage of Iranians being single and seeking relationships. This demographic factor creates a strong demand for dating services and fuels the expansion of the market. Additionally, economic development and increasing urbanization in Iran have led to changes in lifestyle and social dynamics, with more individuals prioritizing their personal lives and seeking companionship. In conclusion, the Dating Services market in Iran is experiencing growth and development due to changing customer preferences, emerging trends, local special circumstances, and underlying macroeconomic factors. The shift towards online platforms, the rise of niche dating services, and the influence of cultural norms are shaping the market in Iran. The large and young population, along with economic development, further contribute to the expansion of the Dating Services market in Iran.

Data coverage:

The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.

Modeling approach / Market size:

Market sizes are determined through a bottom-up approach, building on predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.

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