Restaurant Delivery - Iran

Iran

Highlights

The projected revenue in the Restaurant Delivery market in Iran is set to reach US$161.00m by 2024.
Furthermore, it is expected to display an annual growth rate of 4.24% (CAGR 2024-2029), resulting in a projected market volume of US$198.20m by 2029.
In terms of user base, the number of users is anticipated to reach 4.6m users by 2029.
The user penetration rate is predicted to be 4.4% in 2024, with an increase to 5.0% by 2029.
The average revenue per user (ARPU) is estimated to be US$41.07.
In a global context, United States is expected to generate the highest revenue in the Restaurant Delivery market, with a projected value of US$36.95bn in 2024.
On the other hand, South Korea boasts the highest projected user penetration rate in the market, with a rate of 44.8%.
The restaurant delivery market in Iran is experiencing a surge in demand due to the increasing popularity of online food ordering platforms.

Market definitionIn-Scope/Out-of-scopeMarket structureReportsMethodology

The popularity of food delivery services has been on the rise in Iran in recent years.

Customer preferences: Iranians are increasingly turning to food delivery services due to their busy lifestyles and the convenience of having food delivered directly to their doorstep. Additionally, the COVID-19 pandemic has accelerated the demand for food delivery services as people avoid going out to restaurants and prefer to stay at home.

Trends in the market: The food delivery market in Iran is expected to continue to grow in the coming years. One of the main trends in the market is the emergence of new food delivery platforms that offer a wider variety of cuisines and faster delivery times. Another trend is the increasing use of technology to streamline the delivery process, such as the use of mobile apps to place orders and track deliveries.

Local special circumstances: Iran has a unique culinary culture with a diverse range of traditional dishes that are popular among locals. This has led to the emergence of food delivery platforms that specialize in delivering traditional Iranian cuisine to customers. Additionally, the sanctions imposed on Iran have limited the availability of certain food items, leading to the development of local substitutes and alternatives.

Underlying macroeconomic factors: The Iranian economy has been struggling in recent years due to the impact of sanctions and the COVID-19 pandemic. However, the food delivery market has remained resilient and has even experienced growth during this period. This can be attributed to the high demand for food delivery services among Iranians, as well as the relatively low cost of starting a food delivery business compared to other industries.

Data coverage:

The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.

Modeling approach / Market size:

Market sizes are determined through a bottom-up approach, building on predefined factors for each market. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.