The eServices market in Iran has been experiencing significant growth in recent years.
Customer preferences: Customers in Iran have shown a strong preference for eServices due to their convenience and accessibility. With the increasing penetration of smartphones and internet connectivity, more people are turning to online platforms for a wide range of services. This shift in customer behavior has created a favorable environment for the growth of the eServices market in Iran.
Trends in the market: One of the key trends in the eServices market in Iran is the rise of e-commerce. Online shopping has become increasingly popular among Iranian consumers, with a growing number of people opting to purchase products and services online. This trend can be attributed to factors such as the convenience of online shopping, a wider range of products available, and competitive pricing offered by online retailers. Another trend in the eServices market is the increasing adoption of online payment systems. As more people engage in online transactions, the demand for secure and convenient payment methods has grown. This has led to the development of various online payment platforms in Iran, offering customers a range of options to choose from.
Local special circumstances: Iran has a large and young population, with a high percentage of tech-savvy individuals. This demographic factor has contributed to the rapid growth of the eServices market in the country. Younger consumers are more likely to embrace new technologies and are comfortable with conducting transactions online. Furthermore, the government of Iran has taken steps to promote the growth of the eServices market. Initiatives such as the development of e-government services and the establishment of regulations to support e-commerce have created a conducive environment for the expansion of the eServices sector.
Underlying macroeconomic factors: The growth of the eServices market in Iran can also be attributed to underlying macroeconomic factors. The country has experienced economic growth in recent years, which has led to an increase in disposable income and consumer spending. This has created a larger customer base for eServices providers, as more people have the financial means to engage in online transactions. Additionally, the COVID-19 pandemic has accelerated the adoption of eServices in Iran. With lockdowns and social distancing measures in place, people have turned to online platforms for various services such as food delivery, online education, and telemedicine. This increased reliance on eServices is likely to continue even after the pandemic, as people have become accustomed to the convenience and benefits of online transactions. In conclusion, the eServices market in Iran is experiencing significant growth due to customer preferences for convenience and accessibility, the rise of e-commerce and online payment systems, local special circumstances such as a young and tech-savvy population, and underlying macroeconomic factors such as economic growth and the impact of the COVID-19 pandemic.
Data coverage:
The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.Modeling approach / Market size:
Market sizes are determined through a bottom-up approach, building on predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.Additional notes:
The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.
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