Market Insights eCommerce Online Food Delivery Meal Delivery

Platform Delivery - Greece

Greece

The Platform Delivery market in Greece is projected to witness a significant growth in revenue, with an estimated figure of US$41.51m in 2024.
Moreover, the market is expected to display a promising annual growth rate (CAGR 2024-2029) of 5.04%.
As a result, the market volume is projected to reach an impressive figure of US$53.07m by the year 2029.
In terms of user base, the Platform Delivery market in Greece is also anticipated to experience substantial growth.
The number of users is expected to reach 0.9m users by 2029.
Furthermore, the user penetration rate, which measures the percentage of the population using platform delivery services, is predicted to increase from 7.0% in 2024 to 8.6% by 2029.
When it comes to the average revenue per user (ARPU), it is expected to amount to US$57.86 in Greece.
This figure represents the average amount of revenue generated per user in the Platform Delivery market.
In a global comparison, it is noteworthy that China is forecasted to generate the highest revenue in the Platform Delivery market, with an estimated figure of US$166,800.00m in 2024.
Additionally, China is expected to have the highest user penetration rate in the market, with a projected rate of 52.8%.
These numbers and projections illustrate the potential and growth prospects of the Platform Delivery market in Greece, highlighting its significance in the country's economy.
Greece's platform delivery market is flourishing due to the increasing demand for convenient and efficient food and grocery delivery services.

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Analyst Opinion

The Platform Delivery market in Greece has been experiencing significant growth in recent years.

Customer preferences: Greek customers are increasingly turning to online shopping and home delivery services due to convenience, time-saving, and the ability to compare prices easily. The COVID-19 pandemic has accelerated this trend, as more people are staying at home and avoiding physical stores. As a result, there is a growing demand for platform delivery services in Greece.

Trends in the market: The platform delivery market in Greece is becoming increasingly competitive, with more players entering the market. The market is dominated by local players, but international companies are also starting to make inroads. There is a growing trend towards same-day delivery services, as customers expect faster and more convenient delivery options. In addition, there is an increasing demand for eco-friendly delivery options, such as electric vehicles or bicycles.

Local special circumstances: Greece has a unique geography, with many islands and remote areas that can be challenging to reach. This presents a significant opportunity for platform delivery companies that can provide efficient and reliable delivery services to these areas. In addition, Greece has a strong food culture, and there is a growing demand for food delivery services.

Underlying macroeconomic factors: The Greek economy has been slowly recovering from the financial crisis of the late 2000s, and this has led to increased consumer spending in recent years. In addition, the Greek government has implemented a number of reforms to improve the business environment and attract foreign investment. These factors have contributed to the growth of the platform delivery market in Greece. However, the COVID-19 pandemic has had a negative impact on the Greek economy, and it remains to be seen how this will affect the platform delivery market in the long term.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.

Modeling approach / Market size:

Market sizes are determined through a bottom-up approach, building on predefined factors for each market. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.