Dating Services

Revenue in the Dating Services market is projected to reach US$7.68m in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2029) of 0.34%, resulting in a projected market volume of US$7.81m by 2029.
The Matchmaking market has a projected market volume of US$4.66m in 2024.
In global comparison, most revenue will be generated United States (US$2.55bn in 2024).
The average revenue per user (ARPU) in the Dating Services market is projected to amount to US$10.11 in 2024.
In the Dating Services market, the number of users is expected to amount to 879.0k users by 2029.
User penetration in the Dating Services market will be at 7.4% in 2024.

Definition:

Dating Services refer to digital platforms facilitating connections and relationships between individuals through online interactions and meetings. Users engage in various forms of dating, ranging from casual encounters to long-term relationships, facilitated by matchmaking algorithms and user preferences.

Structure:

The Dating Services market encompasses user and revenue development across three main segments: (1) Online Dating, (2) Casual Dating, and (3) Matchmaking. Online Dating platforms enable users to create profiles, browse other profiles, and communicate with potential partners through messaging or video chats. Casual Dating platforms focus on facilitating casual relationships, hookups, and short-term connections among users seeking non-committal interactions. Matchmaking services use algorithms and personalized services to match individuals based on compatibility, interests, and relationship goals, often targeting users seeking long-term relationships or marriage.

Additional Information:

Revenue figures include subscription fees, in-app purchases, and advertising revenue within the Dating Services market. User and revenue figures primarily represent B2C services, focusing on individual users seeking romantic connections and relationships.

Matchmaking for the search for life partners such as Matrimony.com
Online Dating for easy flirting and chatting such as Tinder and Bumble
Casual Dating for the search for non-committal sex such as Ashley Madison

Niche dating, such as portals or apps for vegetarians
Offline dating agencies
Speed dating or similar events for singles

The Dating Services market in Greece has experienced significant growth in recent years, driven by changing customer preferences and the increasing popularity of online dating platforms. Customer preferences in the Dating Services market in Greece have shifted towards online platforms, with more and more people opting to use dating apps and websites to find potential partners. This shift can be attributed to the convenience and accessibility offered by online dating, as well as the ability to connect with a larger pool of potential matches. Additionally, the younger generation in Greece, who are more tech-savvy and open to new experiences, are driving the demand for online dating services. Trends in the Dating Services market in Greece include the rise of niche dating platforms catering to specific interests and demographics. These niche platforms provide users with a more targeted and personalized dating experience, allowing them to connect with individuals who share similar hobbies, interests, or cultural backgrounds. This trend reflects the growing desire for more specialized and tailored dating experiences among Greek consumers. Another trend in the market is the increasing emphasis on safety and security in online dating. With the rise of online dating scams and incidents of harassment, consumers are becoming more cautious when it comes to sharing personal information and meeting potential partners. As a result, dating platforms in Greece are implementing stricter verification processes and safety features to ensure the well-being of their users. Local special circumstances in Greece also play a role in shaping the Dating Services market. Greek culture places a strong emphasis on family values and traditional relationships, which can influence the way people approach dating. However, as societal norms evolve and younger generations adopt more modern attitudes towards dating, there is a growing acceptance of alternative dating methods, including online dating. Underlying macroeconomic factors, such as the increasing use of smartphones and internet penetration in Greece, have also contributed to the growth of the Dating Services market. The widespread availability of smartphones and affordable internet plans has made online dating more accessible to a larger portion of the population. Additionally, the economic downturn in Greece in recent years may have contributed to the growth of the Dating Services market, as people may be more inclined to seek out companionship and emotional support during challenging times. Overall, the Dating Services market in Greece is experiencing growth due to changing customer preferences, the rise of online dating platforms, and the increasing acceptance of alternative dating methods. As technology continues to advance and societal attitudes towards dating evolve, the market is expected to continue expanding in the coming years.

Data coverage:

The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.

Modeling approach / Market size:

Market sizes are determined through a bottom-up approach, building on predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.

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