Meal Delivery - Greece | Statista Market Forecast

In 2024, the projected revenue in the Meal Delivery market for Greece is expected to reach US$126.30m.
This revenue is forecasted to grow at an annual growth rate of 5.03% (CAGR 2024-2029), resulting in a projected market volume of US$161.50m by 2029.
Additionally, the Platform Deliverymarket is projected to have a market volume of US$84.83m in 2024.
In global comparison, China is expected to generate the highest revenue in the Meal Delivery market, reaching US$184.50bn in 2024.
Furthermore, the average revenue per user (ARPU) in the Meal Delivery market for Greece is projected to amount to US$79.29 in 2024.
By 2029, the number of users in the Meal Delivery market is expected to reach 1.9m users.
The user penetration in the Meal Delivery market is estimated to be at 15.5% in 2024.
With the rise in demand for convenient and healthy meal options, Greece is experiencing a surge in meal delivery services catering to traditional Mediterranean cuisine.

Definition:

Meal Delivery is the online ordering and delivery of prepared meals by a restaurant or a platform for direct consumption. Orders are typically placed in an app or on a website. The delivery is handled by the platform enterprise (e.g. Deliveroo) or directly by the restaurant (e.g. Domino’s).

Structure:

Meal Delivery contains the user and revenue development of two different delivery service solutions for prepared meals: (1) Restaurant Delivery and (2) Platform Delivery. The Restaurant Delivery market includes the delivery of meals carried out directly by the restaurants. The order may be made via platforms (e.g. Delivery Hero, Just Eat) or directly through a restaurant website (e.g. Domino's). The Platform Delivery market focuses on online delivery services that provide customers with meals from partner restaurants that do not necessarily have to offer food delivery themselves. In this case, the platform (e.g. Deliveroo) handles the delivery process.).

Additional Information:

Revenue includes the gross merchandise value (GMV), defined as the total sales dollar value for merchandise/food sold through the Online Food Delivery marketplace. User and revenue figures represent B2C services.

Meals ordered online which are directly delivered by the restaurant, no matter if ordered via a platform (e.g. Delivery Hero) or a restaurant website (e.g. Domino's)
Online meal order and delivery both carried out by a platform (e.g. Deliveroo)
Online orders that are picked up in the restaurant

Phone orders
Deliveries of non-processed or non-prepared food (e.g. HelloFresh)

The convenience of having meals delivered to one's doorstep has become increasingly popular in Greece, with the Meal Delivery market experiencing steady growth in recent years.

Customer preferences: Greek consumers have shown a growing preference for Meal Delivery services due to the convenience and time-saving benefits they offer. With busy work schedules and long commutes, many Greeks are opting for meal delivery services to save time and effort in meal preparation. Additionally, the rise of health-consciousness in the country has led to an increase in demand for healthy and nutritious meal options, which are often available through Meal Delivery services.

Trends in the market: One of the major trends in the Greek Meal Delivery market is the increasing popularity of online ordering and mobile apps. Many Meal Delivery companies have developed user-friendly apps, allowing customers to easily browse menus, place orders, and track deliveries. Another trend is the rise of partnerships between Meal Delivery companies and restaurants, as well as the expansion of Meal Delivery services to include groceries and household essentials.

Local special circumstances: The Greek Meal Delivery market is unique in that it is heavily influenced by the country's rich culinary traditions. Many Meal Delivery companies offer traditional Greek dishes, such as moussaka and souvlaki, alongside more modern, international options. Additionally, the country's warm climate and outdoor lifestyle have led to a demand for healthy, fresh, and locally-sourced ingredients.

Underlying macroeconomic factors: The Greek economy has been slowly recovering from a decade-long financial crisis, with GDP growth rates showing positive signs. This economic recovery has led to an increase in disposable income, which has in turn boosted demand for Meal Delivery services. Additionally, the COVID-19 pandemic has accelerated the growth of the Meal Delivery market, as more consumers opt for delivery services in light of social distancing measures.

Data coverage:

The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.

Modeling approach / Market size:

Market sizes are determined through a bottom-up approach, building on predefined factors for each market. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.

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