Quick Commerce - Greece

Greece

Highlights

The Quick Commerce market in Greece is projected to reach a revenue of US$78.00m in 2024.
This market is expected to show an annual growth rate (CAGR 2024-2029) of 7.01%, resulting in a projected market volume of US$109.50m by 2029.
By 2029, the number of users in the Quick Commerce market is expected to amount to 1.1m users.
The user penetration rate, which is the proportion of users in the population, is expected to be 7.4% in 2024 and is projected to increase to 10.6% by 2029.
The average revenue per user (ARPU) is expected to be US$102.10.
In global comparison, China is projected to generate the highest revenue in the Quick Commerce market, reaching US$80.84bn in 2024.
Additionally, China is expected to have the highest user penetration rate in the Quick Commerce market, with a projected rate of 21.4%.
Greece's quick commerce market is rapidly growing due to the increasing demand for convenient and efficient delivery services.

Market definitionIn-Scope/Out-of-scopeMarket structureReportsMethodology

Quick Commerce, also known as Q-Commerce, is a rapidly growing sector in Greece. The demand for fast delivery of goods and services has been on the rise in recent years, with the Q-Commerce market being one of the beneficiaries.

Customer preferences: Greek consumers have shown a growing preference for convenience and speed in their shopping experiences. This has been driven by the increasing use of technology and the internet, which has made it easier for consumers to access goods and services online. Additionally, the COVID-19 pandemic has accelerated the shift towards online shopping, as consumers seek to avoid crowded public spaces. As a result, more consumers are turning to Q-Commerce services to meet their needs.

Trends in the market: The Q-Commerce market in Greece has experienced significant growth in recent years. This growth has been driven by the increasing number of players in the market, as well as the expansion of existing players. Many traditional retailers have also entered the market, seeking to capitalize on the growing demand for fast delivery. In addition, there has been an increase in the number of specialized Q-Commerce services, such as food delivery and prescription medication delivery.

Local special circumstances: Greece has a unique geography, with many small islands and remote areas that are difficult to access. This has created a significant demand for Q-Commerce services, as consumers in these areas seek to access goods and services that are not readily available locally. Additionally, Greece has a large tourism industry, which has also contributed to the growth of the Q-Commerce market. Tourists often require fast and convenient access to goods and services, and Q-Commerce services have been able to meet this need.

Underlying macroeconomic factors: The Greek economy has been recovering from a prolonged period of recession, with GDP growth returning in recent years. This has led to an increase in consumer spending, which has contributed to the growth of the Q-Commerce market. Additionally, the government has implemented policies aimed at promoting entrepreneurship and innovation, which has encouraged the development of new Q-Commerce services. However, the Greek economy still faces challenges, including high unemployment and a large public debt, which could impact the growth of the Q-Commerce market in the future.

Data coverage:

The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.

Modeling approach / Market size:

Market sizes are determined through a bottom-up approach, building on predefined factors for each market. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.