The Platform Delivery market in Croatia has been experiencing significant growth in recent years, driven by a combination of factors such as changing customer preferences, local special circumstances, and underlying macroeconomic factors.
Customer preferences: Croatian customers are increasingly demanding more convenience and flexibility when it comes to receiving goods and services. With the rise of e-commerce, customers are looking for faster and more reliable delivery options that can fit their busy schedules. This has led to a surge in demand for platform delivery services, which offer a range of delivery options and real-time tracking features.
Trends in the market: The Platform Delivery market in Croatia has been characterized by intense competition, with both local and international players vying for market share. One of the key trends in the market has been the emergence of new delivery models, such as crowdshipping and on-demand delivery, which leverage the power of the sharing economy to provide more cost-effective and flexible delivery options.Another trend in the market has been the increasing use of technology to optimize delivery operations and improve the customer experience. This includes the use of artificial intelligence and machine learning algorithms to predict delivery times and optimize delivery routes, as well as the use of mobile apps and chatbots to provide real-time updates and support to customers.
Local special circumstances: Croatia's geographical location and fragmented market have posed unique challenges for platform delivery providers. With over a thousand islands and a rugged coastline, delivering goods and services to remote areas can be a logistical nightmare. Moreover, the country's small market size and low population density make it difficult for platform delivery providers to achieve economies of scale and compete on price.
Underlying macroeconomic factors: The Platform Delivery market in Croatia has been influenced by a range of macroeconomic factors, including rising disposable incomes, changing demographics, and the growing importance of e-commerce. With more Croatians shopping online and using mobile devices to make purchases, the demand for platform delivery services is expected to continue growing in the coming years. Additionally, the government's efforts to modernize the country's infrastructure and improve its business climate are likely to create new opportunities for platform delivery providers.
Data coverage:
The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.Modeling approach / Market size:
Market sizes are determined through a bottom-up approach, building on predefined factors for each market. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.Additional notes:
The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.
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