Online Food Delivery

The projected revenue in the Online Food Delivery market for Croatia is estimated to reach US$159.80m in 2024.
It is expected to experience an annual growth rate of 11.22% from 2024 to 2029, resulting in a projected market volume of US$271.90m by 2029.
In the Meal Delivery market, a revenue growth of 21.4% is anticipated in 2025.0.
The projected market volume for Meal Delivery in Croatia is US$88.28m in 2024.
When compared globally, China is expected to generate the highest revenue of US$450.50bn in 2024.
The average revenue per user (ARPU) in the Meal Delivery market for Croatia is projected to be US$99.67 in 2024.
In the Meal Delivery market, the number of users is expected to reach 2.4m users by 2029.
The user penetration rate in the Meal Delivery market in Croatia is estimated to be 31.5% in 2024.
Croatia's online food delivery market is flourishing, with a focus on traditional local cuisine and a growing demand for healthy and organic options.

Definition:

Online Food Delivery refers to the intersection of ordering groceries and prepared meals online. Orders are typically placed through an app or website and delivery times vary.

Structure:

The Online Food Delivery market contains the user and revenue development of two different delivery service solutions: (1) Meal Delivery and (2) Grocery Delivery. Included are services that deliver prepared meals and food ordered online for direct consumption (Meal Delivery) and non-prepared food and beverage products, household, and personal care products (Grocery Delivery). Meal delivery includes the delivery of meals carried out directly by restaurants (Restaurant Delivery) and online delivery services that provide customers with meals from partner restaurants that do not necessarily have to offer food delivery themselves (Platform Delivery). Grocery Delivery consists of fresh, nonprepared products delivered from supermarkets or retailers where delivery is scheduled (Retail Delivery), Delivery that is under 3 hours and operates dark stores or own warehouses (Quick Commerce), and prepared fresh ingredients to be prepared at home, typically offered through a subscription service (Meal Kit Delivery).

Additional Information:

Revenue figures are the gross merchandise value (GMV), defined as the total sales dollar value for merchandise/food sold through the Online Food Delivery marketplace. User and revenue figures represent B2C services.

Meals and groceries ordered online that are directly delivered by the restaurant, retailer, or platform no matter if ordered via a platform (e.g. Delivery Hero, Instacart) or a restaurant/retailer website (e.g. Domino's, Walmart.com)
Online meal and grocery order and delivery both carried out by a platform (e.g. Deliveroo, Grab, Flink)

Phone orders
Click & collect Grocery orders
Ready-to-eat meals

Online food delivery is becoming increasingly popular in Croatia, with a growing number of consumers opting for the convenience of having meals delivered directly to their doorsteps. The market is evolving rapidly, with new players entering the space and existing ones expanding their offerings.

Customer preferences: Customers in Croatia are increasingly looking for convenience and speed when it comes to food delivery. They are also becoming more health-conscious and are looking for healthier options when ordering food online. Additionally, customers are seeking a wider range of cuisines, with a growing interest in international flavors.

Trends in the market: One of the major trends in the online food delivery market in Croatia is the growth of mobile ordering. With the rise of smartphones and mobile apps, more and more customers are using their mobile devices to place orders. Another trend is the increasing popularity of meal delivery subscription services, which offer customers a convenient and cost-effective way to order food on a regular basis.

Local special circumstances: Croatia's tourism industry is a major driver of the online food delivery market. With millions of tourists visiting the country each year, there is a growing demand for food delivery services that cater to the needs of travelers. Additionally, Croatia's geography and infrastructure can make it difficult for some consumers to access certain restaurants, making online food delivery an attractive option.

Underlying macroeconomic factors: Croatia's growing economy and increasing disposable income levels are contributing to the growth of the online food delivery market. Additionally, the COVID-19 pandemic has accelerated the trend towards online ordering and delivery, as more consumers are staying home and avoiding crowded restaurants. As a result, many restaurants are expanding their delivery options in order to meet demand and stay competitive in the market.

Data coverage:

The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.

Modeling approach / Market size:

Market sizes are determined through a bottom-up approach, building on predefined factors for each market. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.

This report presents a comprehensive analysis and additional information on the Ecommerce market, in a PDF format.