Dating Services

Revenue in the Dating Services market is projected to reach US$4.29m in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2029) of 0.92%, resulting in a projected market volume of US$4.50m by 2029.
The Matchmaking market has a projected market volume of US$2.06m in 2024.
In global comparison, most revenue will be generated United States (US$2.55bn in 2024).
The average revenue per user (ARPU) in the Dating Services market is projected to amount to US$17.93 in 2024.
In the Dating Services market, the number of users is expected to amount to 244.5k users by 2029.
User penetration in the Dating Services market will be at 6.0% in 2024.

Definition:

Dating Services refer to digital platforms facilitating connections and relationships between individuals through online interactions and meetings. Users engage in various forms of dating, ranging from casual encounters to long-term relationships, facilitated by matchmaking algorithms and user preferences.

Structure:

The Dating Services market encompasses user and revenue development across three main segments: (1) Online Dating, (2) Casual Dating, and (3) Matchmaking. Online Dating platforms enable users to create profiles, browse other profiles, and communicate with potential partners through messaging or video chats. Casual Dating platforms focus on facilitating casual relationships, hookups, and short-term connections among users seeking non-committal interactions. Matchmaking services use algorithms and personalized services to match individuals based on compatibility, interests, and relationship goals, often targeting users seeking long-term relationships or marriage.

Additional Information:

Revenue figures include subscription fees, in-app purchases, and advertising revenue within the Dating Services market. User and revenue figures primarily represent B2C services, focusing on individual users seeking romantic connections and relationships.

Matchmaking for the search for life partners such as Matrimony.com
Online Dating for easy flirting and chatting such as Tinder and Bumble
Casual Dating for the search for non-committal sex such as Ashley Madison

Niche dating, such as portals or apps for vegetarians
Offline dating agencies
Speed dating or similar events for singles

The Dating Services market in Croatia has experienced significant growth in recent years, driven by changing customer preferences and the increasing popularity of online dating platforms. Customer preferences in the dating services market have shifted towards online platforms, as individuals seek convenience and a wider pool of potential partners. Online dating offers the ability to connect with others from the comfort of one's own home, eliminating the need for traditional dating methods. Additionally, the rise of social media and smartphone usage has made it easier for people to access and engage with dating apps and websites. One of the key trends in the Croatian dating services market is the increasing popularity of niche dating platforms. These platforms cater to specific interests or demographics, allowing individuals to find like-minded partners. This trend reflects a desire for more personalized and targeted dating experiences, as people look for partners who share their values, hobbies, or cultural backgrounds. Another trend in the market is the growing acceptance of online dating among older age groups. In the past, online dating was primarily associated with younger generations. However, as older adults become more tech-savvy and comfortable with digital platforms, they are increasingly turning to online dating to meet potential partners. This shift in behavior has opened up new opportunities for dating service providers to target older demographics. Local special circumstances in Croatia also contribute to the growth of the dating services market. Croatia is a popular tourist destination, attracting visitors from around the world. This influx of tourists creates a diverse dating pool and opportunities for both locals and tourists to connect through dating services. Additionally, Croatia has a relatively high rate of single adults, which further fuels demand for dating services. Underlying macroeconomic factors also play a role in the development of the dating services market in Croatia. Economic growth and rising disposable incomes have increased individuals' willingness to spend on dating services. As people have more financial resources at their disposal, they are more likely to invest in finding a romantic partner. Furthermore, Croatia's membership in the European Union has facilitated cross-border dating and increased the availability of international dating platforms in the country. In conclusion, the Dating Services market in Croatia has experienced growth due to changing customer preferences, the popularity of online dating platforms, and the rise of niche dating services. The increasing acceptance of online dating among older age groups and the unique circumstances in Croatia, such as tourism and a high rate of single adults, have also contributed to market growth. These trends, combined with underlying macroeconomic factors, suggest that the dating services market in Croatia will continue to expand in the coming years.

Data coverage:

The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.

Modeling approach / Market size:

Market sizes are determined through a bottom-up approach, building on predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.

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