The Meal Delivery market in Croatia has been steadily growing in recent years, driven by changing consumer preferences and advancements in technology.
Customer preferences: Customers in Croatia are increasingly looking for convenience and speed when it comes to meal options. With busy schedules and an increasing number of people working from home, meal delivery services have become a popular option. Additionally, the rise in health consciousness has led to a demand for healthier meal options that are still convenient and affordable.
Trends in the market: One of the major trends in the meal delivery market in Croatia is the rise of online ordering and delivery platforms. These platforms offer a wide range of meal options from various restaurants and cater to different dietary requirements. Another trend is the increasing popularity of meal kits, which provide customers with all the ingredients needed to cook a meal at home. These kits often come with step-by-step instructions, making it easy for even novice cooks to prepare a delicious meal.
Local special circumstances: Croatia's tourism industry plays a significant role in the meal delivery market. With a large number of tourists visiting the country every year, there is a demand for meal delivery services that cater to tourists' needs. Additionally, Croatia's traditional cuisine is a popular draw for tourists, and meal delivery services that offer traditional Croatian dishes are in high demand.
Underlying macroeconomic factors: The growth of the meal delivery market in Croatia is also influenced by the country's economic situation. Croatia is a member of the European Union and has a relatively stable economy. This stability has led to an increase in disposable income, which has allowed more people to afford meal delivery services. Additionally, advancements in technology have made it easier and more affordable for meal delivery companies to operate in the country.
Data coverage:
The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.Modeling approach / Market size:
Market sizes are determined through a bottom-up approach, building on predefined factors for each market. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.Additional notes:
The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.
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