The popularity of online shopping has been on the rise in Bulgaria, making it a lucrative market for platform delivery services.
Customer preferences: Bulgarian customers are increasingly opting for online shopping due to the convenience it offers. This has led to a surge in demand for platform delivery services, as customers expect timely and reliable delivery of their orders. Customers are also looking for affordable delivery options, which has led to the emergence of local players in the market.
Trends in the market: The platform delivery market in Bulgaria is witnessing a trend towards the use of technology to improve delivery services. Companies are investing in advanced logistics technology to streamline their operations and provide a better customer experience. Another trend in the market is the increasing use of alternative delivery methods such as drones and robots, which can help companies reduce delivery times and costs.
Local special circumstances: Bulgaria has a highly competitive e-commerce market, with both local and international players vying for market share. This has led to a focus on providing high-quality delivery services to gain a competitive edge. Additionally, Bulgaria's geography presents unique challenges for delivery companies, with many rural areas and mountainous regions that can be difficult to access.
Underlying macroeconomic factors: Bulgaria's economy has been growing steadily in recent years, with a focus on developing the country's digital infrastructure. This has led to an increase in e-commerce activity, which has in turn driven demand for platform delivery services. Additionally, Bulgaria's location as a gateway between Europe and Asia presents opportunities for companies looking to expand their operations beyond the country's borders.
Data coverage:
The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.Modeling approach / Market size:
Market sizes are determined through a bottom-up approach, building on predefined factors for each market. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.Additional notes:
The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.
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