Meal Delivery - Bulgaria | Statista Market Forecast

In 2024, the projected revenue in the Meal Delivery market in Bulgaria is expected to reach US$73.24m.
This market is anticipated to show an annual growth rate (CAGR 2024-2029) of 7.71%, resulting in a projected market volume of US$106.20m by 2029.
In the Platform Deliverymarket in Bulgaria, the projected market volume is estimated to be US$58.10m in 2024.
When compared globally, China is expected to generate the highest revenue, reaching US$184.50bn in 2024.
The average revenue per user (ARPU) in the Meal Delivery market in Bulgaria is projected to be US$42.74 in 2024.
The number of users in this market is expected to reach 2.3m users by 2029.
The user penetration in the Meal Delivery market is anticipated to be at 25.9% in 2024.
Meal delivery services in Bulgaria have experienced a surge in demand due to the convenience and time-saving benefits they offer to busy urban professionals.

Definition:

Meal Delivery is the online ordering and delivery of prepared meals by a restaurant or a platform for direct consumption. Orders are typically placed in an app or on a website. The delivery is handled by the platform enterprise (e.g. Deliveroo) or directly by the restaurant (e.g. Domino’s).

Structure:

Meal Delivery contains the user and revenue development of two different delivery service solutions for prepared meals: (1) Restaurant Delivery and (2) Platform Delivery. The Restaurant Delivery market includes the delivery of meals carried out directly by the restaurants. The order may be made via platforms (e.g. Delivery Hero, Just Eat) or directly through a restaurant website (e.g. Domino's). The Platform Delivery market focuses on online delivery services that provide customers with meals from partner restaurants that do not necessarily have to offer food delivery themselves. In this case, the platform (e.g. Deliveroo) handles the delivery process.).

Additional Information:

Revenue includes the gross merchandise value (GMV), defined as the total sales dollar value for merchandise/food sold through the Online Food Delivery marketplace. User and revenue figures represent B2C services.

Meals ordered online which are directly delivered by the restaurant, no matter if ordered via a platform (e.g. Delivery Hero) or a restaurant website (e.g. Domino's)
Online meal order and delivery both carried out by a platform (e.g. Deliveroo)
Online orders that are picked up in the restaurant

Phone orders
Deliveries of non-processed or non-prepared food (e.g. HelloFresh)

The popularity of Meal Delivery services in Bulgaria has been on the rise in recent years.

Customer preferences: Bulgarians are increasingly turning to Meal Delivery services due to the convenience they offer. With busy work schedules and a desire for healthy and diverse meal options, Meal Delivery services have become an attractive option for many consumers. Additionally, the COVID-19 pandemic has accelerated the adoption of Meal Delivery services, as more people are staying at home and avoiding crowded places.

Trends in the market: One trend in the Bulgarian Meal Delivery market is the increasing demand for healthy and organic meal options. Consumers are becoming more health-conscious and are actively seeking out meal options that are nutritious and made with high-quality ingredients. Another trend is the rise of Meal Delivery services that cater to specific dietary needs, such as vegetarian, vegan, and gluten-free options. This trend reflects the growing awareness of dietary restrictions and the desire for more inclusive options.

Local special circumstances: The Bulgarian Meal Delivery market is unique in that it is heavily influenced by traditional Bulgarian cuisine. Many Meal Delivery services offer traditional Bulgarian dishes, such as banitsa and kebapche, alongside more international options. Additionally, the market is highly competitive, with many local and international players vying for market share. This has led to a focus on innovation and differentiation, with companies offering unique meal options and delivery options to stand out from the competition.

Underlying macroeconomic factors: The Bulgarian economy has been growing steadily in recent years, which has led to an increase in disposable income and consumer spending. This has contributed to the growth of the Meal Delivery market, as consumers are more willing to spend money on convenient and high-quality meal options. Additionally, the rise of e-commerce and digital technologies has made it easier for Meal Delivery services to reach a wider audience and offer more efficient delivery options.

Data coverage:

The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.

Modeling approach / Market size:

Market sizes are determined through a bottom-up approach, building on predefined factors for each market. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.

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