Grocery Delivery - Bulgaria | Statista Market Forecast

The projected revenue for the Grocery Delivery market in Bulgaria is expected to reach US$245.90m in 2024.
This represents a significant growth opportunity for the industry.
It is also estimated that the market will experience an annual growth rate of 10.87% from 2024 to 2029, resulting in a projected market volume of US$412.00m by 2029.
In comparison to other countries, China is expected to generate the highest revenue in the Grocery Delivery market, reaching US$266.00bn in 2024.
This underscores the immense potential of the market globally.
The average revenue per user (ARPU) in the Grocery Delivery market is projected to amount to US$193.90 in 2024.
This metric indicates the average amount of revenue generated by each user in Bulgaria.
Furthermore, the number of users in the Grocery Delivery market is expected to reach 1.7m users by 2029.
This demonstrates the increasing popularity and adoption of grocery delivery services among consumers in Bulgaria.
Lastly, the user penetration rate in the Grocery Delivery market is projected to be at 19.2% in 2024.
This metric indicates the proportion of the population that utilizes grocery delivery services, highlighting the potential for further growth and market penetration in Bulgaria.
In Bulgaria, the grocery delivery market is experiencing rapid growth, fueled by increasing demand for convenient and time-saving shopping options.

Definition:

The Grocery Delivery market consists of food and non-food products that people regularly buy from a grocery store, including food and beverages, pet food, household cleaning products, personal care products, and other household consumables. Grocery delivery can be purchased through several different sales channels such as Omnichannel, Quick Commerce, or directly from the store.

Structure:

Grocery Delivery contains three markets: Retail Delivery, Quick Commerce, and Meal Kit Delivery. Retail Delivery includes delivery of these products directly by supermarkets, brick-and-mortar shops, or grocery stores. The order is placed through an online shop run by the retailer (e.g. Walmart+, Amazon Fresh). Quick Commerce focuses on online delivery services that provide customers with last-mile delivery (Instacart), or operate ghost stores where product selection is limited but delivery time is faster (e.g. Gorillas, Getir, and Glovo). In this case, the platform (e.g. Gorillas) handles the delivery process. This also includes grocery delivery platforms where delivery is advertised under 3 hours, although, most players aim to deliver in minutes. Finally, Meal Kit Delivery encompasses the delivery of a recipe box where fresh ingredients are delivered to be prepared. This service is usually offered as a subscription plan (e.g. HelloFresh).

Additional Information:

Revenue figures refer to Gross Merchandise Value (GMV). User and revenue figures represent B2C services.

Fresh food & Beverages, personal care, or household items ordered online are directly delivered to the consumer, no matter if ordered via a platform (e.g., Instacart) or a retailer website (e.g., Walmart)
Online Grocery orders and delivery are both carried out by a retailer (e.g., Walmart)
Online orders that are picked up in the supermarket (e.g., Instacart) or operating ghost warehouses and delivery logistics (e.g., Flink)
Online orders of recipe boxes where the ingredients are already preportioned (e.g., HelloFresh)

Phone orders
Deliveries of prepared meals for direct consumption (e.g. Meal Delivery)

The grocery delivery market in Bulgaria has been steadily growing in recent years, with an increasing number of consumers turning to online shopping for their daily essentials.

Customer preferences: Bulgarian consumers are becoming more tech-savvy and are embracing the convenience of online shopping. The younger generation, in particular, is driving the growth of the grocery delivery market, with many preferring to shop online rather than in physical stores. Additionally, the COVID-19 pandemic has accelerated the adoption of online grocery shopping, with many consumers turning to delivery services to avoid crowded stores and minimize their risk of exposure.

Trends in the market: One of the key trends in the grocery delivery market in Bulgaria is the increasing competition among online retailers. Several new players have entered the market in recent years, offering a range of delivery options and competitive pricing. This has led to a more diverse range of products and services, with many retailers offering same-day delivery and a wider range of products than traditional brick-and-mortar stores.Another trend is the increasing focus on sustainability and eco-friendliness. Many consumers are looking for environmentally-friendly options when it comes to grocery delivery, such as reusable packaging and zero-waste delivery options. This trend is likely to continue as more consumers become aware of the impact of their shopping habits on the environment.

Local special circumstances: Bulgaria is a relatively small market compared to other European countries, which has made it an attractive target for online retailers looking to expand into new territories. However, the market is still relatively underdeveloped compared to other countries in the region, with many consumers still preferring to shop in physical stores. This presents both a challenge and an opportunity for online retailers looking to establish themselves in the market.

Underlying macroeconomic factors: Bulgaria has a relatively low GDP per capita compared to other European countries, which has made price a key factor in consumer decision-making. This has led to a highly competitive market, with retailers competing on price and offering discounts and promotions to attract customers. Additionally, the COVID-19 pandemic has had a significant impact on the Bulgarian economy, with many consumers looking for ways to save money and reduce their expenses. This has made the convenience and affordability of online grocery shopping even more attractive to consumers.

Data coverage:

The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.

Modeling approach / Market size:

Market sizes are determined through a bottom-up approach, building on predefined factors for each market. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.

This report presents a comprehensive analysis and additional information on the Ecommerce market, in a PDF format.