Meal Delivery - Ghana | Statista Market Forecast

The Meal Delivery market in Ghana is expected to generate a revenue of US$14.50m in 2024.
This revenue is projected to experience a compound annual growth rate (CAGR) of 7.89% from 2024 to 2029, resulting in a market volume of US$21.20m by 2029.
In the Platform Deliverymarket, in Ghana is expected to reach a market volume of US$9.54m in 2024.
However, in global comparison, China is projected to generate the highest revenue of US$184.50bn in the same year.
The average revenue per user (ARPU) in the Meal Delivery market in Ghana is expected to be US$19.87 in 2024.
Furthermore, the number of users in the Meal Delivery market is projected to reach 1.0m users by 2029.
In terms of user penetration, in Ghana is forecasted to have a penetration rate of 2.1% in the Meal Delivery market in 2024.
Ghana's meal delivery market is experiencing rapid growth due to the increasing demand for convenient and affordable food options.

Definition:

Meal Delivery is the online ordering and delivery of prepared meals by a restaurant or a platform for direct consumption. Orders are typically placed in an app or on a website. The delivery is handled by the platform enterprise (e.g. Deliveroo) or directly by the restaurant (e.g. Domino’s).

Structure:

Meal Delivery contains the user and revenue development of two different delivery service solutions for prepared meals: (1) Restaurant Delivery and (2) Platform Delivery. The Restaurant Delivery market includes the delivery of meals carried out directly by the restaurants. The order may be made via platforms (e.g. Delivery Hero, Just Eat) or directly through a restaurant website (e.g. Domino's). The Platform Delivery market focuses on online delivery services that provide customers with meals from partner restaurants that do not necessarily have to offer food delivery themselves. In this case, the platform (e.g. Deliveroo) handles the delivery process.).

Additional Information:

Revenue includes the gross merchandise value (GMV), defined as the total sales dollar value for merchandise/food sold through the Online Food Delivery marketplace. User and revenue figures represent B2C services.

Meals ordered online which are directly delivered by the restaurant, no matter if ordered via a platform (e.g. Delivery Hero) or a restaurant website (e.g. Domino's)
Online meal order and delivery both carried out by a platform (e.g. Deliveroo)
Online orders that are picked up in the restaurant

Phone orders
Deliveries of non-processed or non-prepared food (e.g. HelloFresh)

Ghana has seen a significant rise in the Meal Delivery market in recent years, with a variety of food delivery services available to consumers.

Customer preferences: Ghanaians are increasingly turning to online food delivery services due to the convenience it offers. With the rise in urbanization, more people are living busy lives and are looking for quick and easy meal options. Additionally, the younger generation is more tech-savvy and prefers to order food online rather than cooking at home.

Trends in the market: The Meal Delivery market in Ghana is becoming increasingly competitive, with new players entering the market regularly. This has resulted in a wider variety of food options being available to consumers, with many restaurants partnering with food delivery services to increase their reach. Another trend is the rise in healthy food options, with many food delivery services now offering healthy meal plans to cater to the growing health-conscious population.

Local special circumstances: One of the unique challenges faced by the Meal Delivery market in Ghana is the unreliable postal system. This has resulted in many food delivery services having to rely on their own delivery systems, which can be expensive and time-consuming. Additionally, the lack of street addresses in many parts of the country has made it difficult for delivery drivers to locate customers.

Underlying macroeconomic factors: Ghana's economy has been growing steadily in recent years, with a stable political environment and a growing middle class. This has resulted in an increase in disposable income, which has led to more people eating out or ordering food online. Additionally, the rise in smartphone usage and internet penetration has made it easier for consumers to order food online.

Data coverage:

The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.

Modeling approach / Market size:

Market sizes are determined through a bottom-up approach, building on predefined factors for each market. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.

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