Market Insights eCommerce Online Food Delivery Meal Delivery

Platform Delivery - Ghana

Ghana

The Platform Delivery market in Ghana is expected to see a significant increase in revenue, with projections estimating it to reach US$6.05m in 2024.
This growth is expected to continue at an annual rate of 10.92%, resulting in a projected market volume of US$10.16m by 2029.
Furthermore, the number of users in the Platform Delivery market in Ghana is expected to reach 658.9k users by 2029.
This indicates a user penetration rate of 1.1% in 2024, which is projected to increase to 1.7% by 2029.
The average revenue per user (ARPU) is expected to be US$15.77 in Ghana's Platform Delivery market.
When comparing global markets, it is worth noting that China is projected to generate the most revenue in the Platform Delivery market, with an estimated amount of US$165,200.00m in 2024.
Additionally, China will have the highest user penetration rate in the market, projected at 52.8%.
Ghana's platform delivery market is booming, with an increasing number of local startups providing efficient and reliable delivery services across the country.

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Analyst Opinion

The Platform Delivery market in Ghana has experienced significant growth in recent years, driven by various factors such as the increasing adoption of e-commerce, rising demand for convenience, and the growing use of mobile devices.

Customer preferences: Customers in Ghana are increasingly looking for convenient and efficient ways to access goods and services. The rise of e-commerce platforms has enabled customers to shop online and have their purchases delivered directly to their doorstep, which has become a popular option for many Ghanaians. Additionally, the use of mobile devices has made it easier for customers to access these platforms and place orders from anywhere at any time.

Trends in the market: One of the major trends in the Platform Delivery market in Ghana is the increasing competition among service providers. As the market continues to grow, more players are entering the space, offering a range of services and delivery options to customers. This has led to a focus on innovation and differentiation, with companies seeking to offer unique value propositions to stand out in a crowded market.Another trend is the growing importance of logistics and supply chain management. With the rise of e-commerce and online shopping, companies are investing heavily in their logistics infrastructure to ensure timely and efficient delivery of goods to customers. This has led to the development of new technologies and platforms to improve tracking and visibility, as well as the use of data analytics to optimize delivery routes and improve efficiency.

Local special circumstances: One of the unique aspects of the Platform Delivery market in Ghana is the high level of informality in the economy. Many businesses operate in the informal sector, with limited access to formal financing and other resources. This has led to the development of innovative solutions to address these challenges, such as the use of mobile money for payments and the development of informal delivery networks to reach customers in remote areas.

Underlying macroeconomic factors: The growth of the Platform Delivery market in Ghana is also being driven by broader macroeconomic trends, such as the increasing adoption of technology and the growth of the middle class. As more Ghanaians gain access to mobile devices and the internet, they are becoming more connected and more likely to use e-commerce platforms for their shopping needs. Additionally, the growth of the middle class is driving demand for higher-quality goods and services, which is leading to the development of new delivery options and logistics infrastructure to meet these needs.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.

Modeling approach / Market size:

Market sizes are determined through a bottom-up approach, building on predefined factors for each market. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.