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Retail Delivery - Ghana

Ghana
  • Revenue in the Reail Delivery market market is projected to reach US$257.36m in 2025.
  • Revenue is expected to show an annual growth rate (CAGR 2025-2029) of 17.73%, resulting in a projected market volume of US$494.49m by 2029.
  • In the Reail Delivery market, the number of users is expected to amount to 5.1m users by 2029.
  • User penetration will be 10.3% in 2025 and is expected to hit 13.3% by 2029.
  • The average revenue per user (ARPU) is expected to amount to US$70.39.
  • In global comparison, most revenue will be generated United States (US$259.13bn in 2025).
  • With a projected rate of 32.5%, the user penetration in the Reail Delivery market is highest United States.

Definition:

The Retail Delivery market includes the delivery of food and non-food products that people regularly buy from a grocery store, including food and beverages, pet food, household cleaning products, personal care products, and other household consumable products carried out directly by supermarkets, brick-and-mortar shops, or grocery stores. The order is placed through an online shop run by the retailer (e.g. Walmart+, Amazon Fresh). Delivery is typically scheduled for same-day but there are also other possibilities.

Additional Information

Revenue figures refer to Gross Merchandise Value (GMV). User and revenue figures represent B2C services.
In-Scope
  • Operates own warehouse such as Amazon Fresh
  • Has products on the balance sheet such as Kroger or Tesco
  • Uses own or third-party delivery such as Walmart
Out-Of-Scope
  • Online grocery orders where the advertised delivery time is under 3 hours such as Instacart
  • Meal kit services such as Blue Apron and HelloFresh, providing meal kits with fresh ingredients and chef-designed recipes for cooking at home
  • Ready-to-eat meal delivery services such as Freshly and Daily Harvest, delivering fully cooked meals without the need for cooking
Online Food Delivery
Online Food Delivery
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Grocery Delivery: market data & analysis - Cover

Market Insights report

Grocery Delivery: market data & analysis
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    methodology
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    Revenue

    NOTES: Data reflects market impacts of the Russia-Ukraine war.

    MOST_RECENT_UPDATE: Jul 2024

    SOURCE: Statista Market Insights

    MOST_RECENT_UPDATE: Jul 2024

    SOURCE: Statista Market Insights

    Analyst Opinion

    The Retail Delivery market in Ghana has seen significant growth over the past few years, with a number of factors contributing to this trend.

    Customer preferences:     Ghanaian consumers are increasingly looking for convenience and efficiency in their shopping experiences, which has led to a rise in demand for retail delivery services. With a growing middle class and increasing urbanization, more people are turning to online shopping and home delivery to save time and avoid the hassle of crowded stores and traffic.

    Trends in the market:     One of the key trends in the Retail Delivery market in Ghana is the emergence of new players offering innovative delivery solutions. These include companies that specialize in last-mile delivery, as well as those that offer same-day and express delivery services. There has also been a shift towards more eco-friendly delivery options, with some companies using bicycles and electric vehicles to reduce their carbon footprint.

    Local special circumstances:     One of the unique challenges facing the Retail Delivery market in Ghana is the country's poor road infrastructure. Many roads are in disrepair and there are frequent traffic jams, which can make it difficult for delivery drivers to get to their destinations on time. In addition, there is a lack of standardized addressing systems in many parts of the country, which can make it hard for delivery companies to locate customers.

    Underlying macroeconomic factors:     The growth of the Retail Delivery market in Ghana is being driven by a number of macroeconomic factors, including rising incomes, urbanization, and increased access to technology. Ghana's economy has been growing steadily in recent years, with a GDP growth rate of around 6% in 2019. This has led to an expansion of the middle class and increased consumer spending, which has in turn fueled demand for retail delivery services. Additionally, the country's urban population is expected to continue growing rapidly in the coming years, which will further boost demand for delivery services. Finally, the widespread adoption of mobile phones and internet access has made it easier for consumers to shop online and place delivery orders.

    Users

    MOST_RECENT_UPDATE: Jul 2024

    SOURCE: Statista Market Insights

    Global Comparison

    MOST_RECENT_UPDATE: Jul 2024

    SOURCE: Statista Market Insights

    Methodology

    Data coverage:

    The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.

    Modeling approach / Market size:

    Market sizes are determined through a bottom-up approach, building on predefined factors for each market. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.

    Forecasts:

    In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.

    Additional notes:

    The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.

    Ecommerce

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    Grocery Delivery: market data & analysis - BackgroundGrocery Delivery: market data & analysis - Cover

    Key Market Indicators

    NOTES: Based on data from IMF, World Bank, UN and Eurostat

    MOST_RECENT_UPDATE: Jan 2025

    SOURCE: Statista Market Insights

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