The Meal Delivery market in EU-27 has experienced significant growth in recent years, driven by changing consumer preferences and the rise of technology.
Customer preferences: Consumers in EU-27 are increasingly looking for convenient and affordable meal options that fit their busy lifestyles. Meal delivery services offer a solution to this demand, providing customers with a wide variety of cuisines and dietary options delivered directly to their door. In addition, the COVID-19 pandemic has accelerated the adoption of meal delivery services as more people are staying at home and avoiding crowded restaurants.
Trends in the market: While the meal delivery market is growing across all of EU-27, there are some notable trends in specific countries. For example, in Germany, there has been a rise in demand for healthy meal options, with many delivery services offering organic and vegetarian choices. In France, traditional cuisine remains popular, with many delivery services focusing on classic French dishes. In Italy, there has been a surge in demand for pizza delivery services, as well as meal kits that allow customers to cook their own Italian dishes at home.
Local special circumstances: The meal delivery market in EU-27 is also influenced by local special circumstances. For example, in the UK, the market is highly competitive, with many established players such as Just Eat and Deliveroo. However, there has been a rise in demand for local, independent delivery services that offer unique cuisine options. In Spain, the market is dominated by the delivery platform Glovo, which has expanded rapidly across the country. In Eastern Europe, there is a growing trend towards meal kit delivery services, which provide customers with the ingredients and recipes to cook their own meals at home.
Underlying macroeconomic factors: The growth of the meal delivery market in EU-27 is also influenced by underlying macroeconomic factors. For example, the rise of technology has made it easier for delivery services to reach customers and streamline their operations. In addition, the COVID-19 pandemic has accelerated the adoption of meal delivery services as more people are staying at home and avoiding crowded restaurants. Finally, changing consumer preferences towards healthier and more sustainable meal options are also driving the growth of the market, with many delivery services offering organic, vegetarian, and plant-based choices.
Data coverage:
The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.Modeling approach / Market size:
Market sizes are determined through a bottom-up approach, building on predefined factors for each market. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.Additional notes:
The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.
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