The demand for grocery delivery services in EU-27 has been on the rise in recent years due to various factors.
Customer preferences: Customers in EU-27 have shown a growing preference for convenience and time-saving options, which has led to an increase in demand for grocery delivery services. With the rise of e-commerce, customers are increasingly turning to online platforms to purchase their groceries, as it offers them the convenience of shopping from their homes and saves them time.
Trends in the market: The grocery delivery market in EU-27 is becoming increasingly competitive, with new entrants joining the market. This has led to a rise in innovation and differentiation as companies strive to stand out in the crowded market. One trend that has emerged is the use of technology to enhance the customer experience, such as the use of AI-powered chatbots to assist customers with their orders.
Local special circumstances: Different countries in EU-27 have unique local circumstances that affect the grocery delivery market. For instance, in countries such as Spain and Italy, traditional grocery shopping at local markets is deeply ingrained in the culture, making it challenging for online grocery delivery services to penetrate the market. On the other hand, in countries such as the Netherlands and the UK, where customers are more open to online shopping, the grocery delivery market has seen significant growth.
Underlying macroeconomic factors: The COVID-19 pandemic has had a significant impact on the grocery delivery market in EU-27. With lockdowns and social distancing measures in place, customers have increasingly turned to online grocery shopping and delivery services to meet their needs. This has led to a surge in demand for grocery delivery services, with many companies struggling to keep up with the demand. Additionally, the pandemic has led to changes in consumer behavior, with more customers likely to continue using online grocery delivery services even after the pandemic subsides.
Data coverage:
The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.Modeling approach / Market size:
Market sizes are determined through a bottom-up approach, building on predefined factors for each market. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.Additional notes:
The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.
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