eServices - EU-27

EU-27

The eServices market in the EU-27 is projected to reach a revenue of US$81.80bn in 2024.
This market is expected to show an annual growth rate (CAGR 2024-2029) of 9.08%, resulting in a projected market volume of US$126.30bn by 2029.
In 2025, the Online Food Delivery market is expected to show a revenue growth of 14.7%.
The Online Food Delivery market in the EU-27 has a projected market volume of US$73.32bn in 2024.
In global comparison, China is expected to generate the highest revenue in the eServices market, reaching US$495.50bn in 2024.
The average revenue per user (ARPU) in the Online Food Delivery market is projected to amount to US$329.90 in 2024.
In the Online Food Delivery market, the number of users is expected to reach 274.3m users by 2029.
The user penetration in the Online Food Delivery market will be at 49.7% in 2024.
In the EU-27 eServices market, Germany stands out as a leader in digital banking and payment solutions.

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Analyst Opinion

The eServices market in EU-27 is experiencing significant growth and development.

Customer preferences: Customers in the EU-27 are increasingly turning to eServices for convenience, efficiency, and cost-effectiveness. With the advancement of technology, customers now have access to a wide range of services online, such as e-commerce, online banking, digital media streaming, and online education. This shift in customer preferences is driven by the desire for convenience and the ability to access services anytime and anywhere.

Trends in the market: One of the key trends in the eServices market in the EU-27 is the rapid growth of e-commerce. Online shopping has become increasingly popular, with customers preferring to make purchases from the comfort of their own homes. This trend is driven by factors such as the availability of a wide range of products, competitive pricing, and secure payment options. Additionally, the COVID-19 pandemic has further accelerated the growth of e-commerce, as customers turned to online shopping due to lockdowns and social distancing measures. Another trend in the eServices market is the increasing adoption of digital banking services. Customers in the EU-27 are embracing online banking as a convenient and efficient way to manage their finances. This trend is driven by factors such as the availability of mobile banking apps, secure digital payment options, and the ability to access banking services 24/7. The COVID-19 pandemic has also played a role in accelerating the adoption of digital banking, as customers sought contactless banking solutions during lockdowns.

Local special circumstances: The eServices market in the EU-27 is shaped by local special circumstances. Each country within the EU-27 has its own unique market dynamics, regulatory environment, and consumer preferences. For example, countries with a high level of internet penetration and digital literacy are more likely to have a larger eServices market. Additionally, cultural factors and language barriers can also influence customer preferences and the adoption of eServices.

Underlying macroeconomic factors: The growth and development of the eServices market in the EU-27 are also influenced by underlying macroeconomic factors. Factors such as GDP growth, disposable income levels, and unemployment rates can impact consumer spending and the demand for eServices. Additionally, government policies and regulations related to eServices, such as data protection and cybersecurity, can also shape the market landscape. In conclusion, the eServices market in the EU-27 is experiencing significant growth and development. Customer preferences are shifting towards eServices due to convenience and accessibility. Key trends in the market include the growth of e-commerce and the adoption of digital banking services. Local special circumstances and underlying macroeconomic factors also play a role in shaping the eServices market in the EU-27.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.

Modeling approach / Market size:

Market sizes are determined through a bottom-up approach, building on predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.