The Dating Services market in EU-27 is experiencing significant growth and development due to changing customer preferences, emerging trends in the market, local special circumstances, and underlying macroeconomic factors. Customer preferences in the Dating Services market have shifted towards online platforms and mobile applications. This change can be attributed to the increasing popularity of smartphones and the convenience they offer in connecting people. Online dating platforms provide a wider pool of potential partners and allow individuals to connect with others who share similar interests and values. Furthermore, the anonymity provided by online platforms allows users to feel more comfortable and confident in expressing themselves, which has contributed to the growth of the market. Trends in the Dating Services market in EU-27 include the rise of niche dating platforms and the increasing demand for personalized matchmaking services. Niche dating platforms cater to specific interests or demographics, such as religious or ethnic groups, and provide a more tailored experience for users. This trend is driven by the desire for individuals to find partners who share their specific interests or backgrounds. Additionally, personalized matchmaking services are gaining popularity as they offer a more personalized and curated approach to finding a partner, combining the benefits of online platforms with the expertise of professional matchmakers. Local special circumstances in EU-27 countries also contribute to the development of the Dating Services market. Cultural norms and social attitudes towards dating and relationships vary across countries, influencing the demand for dating services. In some countries, traditional dating methods may still be prevalent, while in others, online dating is more widely accepted. These local differences create opportunities for dating service providers to tailor their offerings to specific markets and cater to the unique needs and preferences of each country. Underlying macroeconomic factors also play a role in the growth of the Dating Services market in EU-27. Economic stability and disposable income levels influence individuals' willingness to invest in dating services. In countries with higher disposable incomes, individuals may be more willing to spend on premium dating services or matchmaking agencies. Additionally, population demographics, such as the proportion of single adults or the age distribution, can impact the size and potential of the market. Overall, the Dating Services market in EU-27 is developing and expanding due to changing customer preferences towards online platforms, emerging trends in the market, local special circumstances, and underlying macroeconomic factors. As technology advances and societal norms continue to evolve, the market is expected to further grow and diversify, providing new opportunities for dating service providers in the region.
Data coverage:
The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.Modeling approach / Market size:
Market sizes are determined through a bottom-up approach, building on predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.Additional notes:
The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.
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