The Meal Delivery market in Central Africa is experiencing a surge in demand due to changing consumer preferences and local special circumstances.
Customer preferences: The rise of urbanization and the increasing number of working professionals in Central Africa has led to a shift in consumer preferences towards convenient and time-saving options. As a result, there has been a significant increase in demand for meal delivery services in the region. Consumers are looking for healthy and affordable meal options that can be delivered to their doorstep.
Trends in the market: The Meal Delivery market in Central Africa is witnessing a trend of increasing competition among players. Local startups are emerging in the market, offering unique meal options and delivery services. These startups are leveraging technology to offer efficient and affordable meal delivery services to consumers.
Local special circumstances: Central Africa is a region with a diverse culinary culture. Consumers in the region have a preference for traditional meals, which are often time-consuming to prepare. The rise of meal delivery services is providing consumers with an opportunity to enjoy their favorite meals without having to spend hours in the kitchen. Additionally, the region has a high prevalence of obesity and other diet-related diseases, making healthy meal options a top priority for consumers.
Underlying macroeconomic factors: Central Africa is experiencing economic growth, with an increase in disposable income and a rise in the middle class. This has led to an increase in consumer spending on food and beverage. Additionally, the region is witnessing an increase in the number of smartphone users, which has led to the rise of online food delivery services. The region's favorable demographics and growing urbanization are expected to further drive demand for meal delivery services in the coming years.
Data coverage:
The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.Modeling approach / Market size:
Market sizes are determined through a bottom-up approach, building on predefined factors for each market. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.Additional notes:
The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.
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