The demand for online grocery delivery services has been on the rise in Central Africa, as more consumers are turning to e-commerce platforms for their daily needs.
Customer preferences: Consumers in Central Africa are increasingly looking for convenience and time-saving options when it comes to grocery shopping. With the growth of e-commerce platforms, customers can easily order groceries online and have them delivered to their doorstep. This trend is particularly popular among urban consumers who have busy schedules and limited time for shopping.
Trends in the market: One of the major trends in the grocery delivery market in Central Africa is the emergence of local e-commerce platforms. These platforms are catering to the specific needs of the local market and are offering a wide range of products at competitive prices. In addition, these platforms are also providing delivery services to remote areas, which were previously underserved by traditional retailers.Another trend in the market is the increasing adoption of mobile technology. With the growing penetration of smartphones in the region, consumers are increasingly using mobile apps to order groceries online. This has led to the growth of mobile-based grocery delivery platforms, which are becoming increasingly popular among younger consumers.
Local special circumstances: One of the unique challenges in the grocery delivery market in Central Africa is the lack of proper infrastructure. With poor road networks and limited transportation options, delivering groceries to remote areas can be a daunting task. However, local e-commerce platforms are finding innovative ways to overcome these challenges by partnering with local logistics providers and leveraging technology to optimize delivery routes.
Underlying macroeconomic factors: The growth of the grocery delivery market in Central Africa can be attributed to a number of macroeconomic factors. One of the key drivers is the growth of the middle class in the region. With rising incomes and changing lifestyles, consumers are increasingly looking for convenient and time-saving options for their daily needs.In addition, the COVID-19 pandemic has also accelerated the adoption of online grocery delivery services in the region. With social distancing measures in place, more consumers are turning to e-commerce platforms for their daily needs.Overall, the grocery delivery market in Central Africa is poised for continued growth in the coming years, driven by changing customer preferences, local market trends, and underlying macroeconomic factors.
Data coverage:
The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.Modeling approach / Market size:
Market sizes are determined through a bottom-up approach, building on predefined factors for each market. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.Additional notes:
The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.
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