The Online Food Delivery market in Central Africa has experienced significant growth in recent years.
Customer preferences: Customers in Central Africa are increasingly turning to online food delivery services due to the convenience and speed of delivery. Many consumers are also attracted to the wide variety of food options available on these platforms, which allows them to try new cuisines from the comfort of their own homes. Additionally, the COVID-19 pandemic has accelerated the adoption of online food delivery services as consumers seek to avoid crowded restaurants and minimize contact with others.
Trends in the market: One of the key trends in the Central African Online Food Delivery market is the increasing number of players entering the market. This has led to increased competition and innovation, with companies introducing new features and services to differentiate themselves from competitors. Another trend is the growing popularity of mobile apps for food delivery, which offer a seamless and convenient user experience. Finally, there is a trend towards more sustainable and environmentally friendly delivery options, with some companies experimenting with electric bikes and other eco-friendly modes of transportation.
Local special circumstances: The Central African region is characterized by a diverse range of cultures and cuisines, which has led to a proliferation of local food delivery services catering to specific regional tastes. Additionally, many consumers in the region prefer to pay in cash rather than electronically, which has led to the development of cash-on-delivery payment options for online food delivery services.
Underlying macroeconomic factors: The Central African region is experiencing rapid urbanization, which is driving demand for online food delivery services in urban areas. Additionally, the region has a large and growing young population, which is more likely to use online food delivery services than older age groups. Finally, the region is experiencing increasing levels of internet penetration, which is making it easier for consumers to access and use online food delivery services.
Data coverage:
The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.Modeling approach / Market size:
Market sizes are determined through a bottom-up approach, building on predefined factors for each market. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.Additional notes:
The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.
Mon - Fri, 9am - 6pm (EST)
Mon - Fri, 9am - 5pm (SGT)
Mon - Fri, 10:00am - 6:00pm (JST)
Mon - Fri, 9:30am - 5pm (GMT)
Mon - Fri, 9am - 6pm (EST)
