Dating Services

Revenue in the Dating Services market is projected to reach US$23.63m in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2029) of 9.59%, resulting in a projected market volume of US$37.34m by 2029.
The Online Dating market has a projected market volume of US$15.49m in 2024.
In global comparison, most revenue will be generated United States (US$2.55bn in 2024).
The average revenue per user (ARPU) in the Dating Services market is projected to amount to US$5.07 in 2024.
In the Dating Services market, the number of users is expected to amount to 6.2m users by 2029.
User penetration in the Dating Services market will be at 4.8% in 2024.

Definition:

Dating Services refer to digital platforms facilitating connections and relationships between individuals through online interactions and meetings. Users engage in various forms of dating, ranging from casual encounters to long-term relationships, facilitated by matchmaking algorithms and user preferences.

Structure:

The Dating Services market encompasses user and revenue development across three main segments: (1) Online Dating, (2) Casual Dating, and (3) Matchmaking. Online Dating platforms enable users to create profiles, browse other profiles, and communicate with potential partners through messaging or video chats. Casual Dating platforms focus on facilitating casual relationships, hookups, and short-term connections among users seeking non-committal interactions. Matchmaking services use algorithms and personalized services to match individuals based on compatibility, interests, and relationship goals, often targeting users seeking long-term relationships or marriage.

Additional Information:

Revenue figures include subscription fees, in-app purchases, and advertising revenue within the Dating Services market. User and revenue figures primarily represent B2C services, focusing on individual users seeking romantic connections and relationships.

Matchmaking for the search for life partners such as Matrimony.com
Online Dating for easy flirting and chatting such as Tinder and Bumble
Casual Dating for the search for non-committal sex such as Ashley Madison

Niche dating, such as portals or apps for vegetarians
Offline dating agencies
Speed dating or similar events for singles

The Dating Services market in Central Africa is experiencing significant growth and development due to several key factors. Customer preferences, trends in the market, local special circumstances, and underlying macroeconomic factors all contribute to the expansion of the Dating Services industry in this region. Customer preferences in Central Africa have shifted towards online dating platforms and mobile applications. With the increasing availability of smartphones and internet access, individuals are turning to these platforms to meet potential partners. The convenience and accessibility of online dating have made it a popular choice among the younger population in particular. Additionally, the anonymity provided by these platforms allows individuals to explore their options and connect with a wider range of potential partners. Trends in the market also play a crucial role in the development of the Dating Services industry in Central Africa. The rise of social media and the increasing use of technology have created new opportunities for dating service providers. Companies are leveraging these platforms to reach a larger audience and offer innovative features to attract users. Features such as video chats, virtual dating events, and personalized matching algorithms are becoming more prevalent in the market, enhancing the overall user experience. Local special circumstances in Central Africa further contribute to the growth of the Dating Services market. Traditional cultural norms and societal pressures often limit individuals' ability to meet potential partners through traditional means. Dating services provide a platform for individuals to connect with others outside their immediate social circles and explore relationships in a more discreet manner. This has led to an increased acceptance and adoption of dating services in the region. Underlying macroeconomic factors also play a significant role in the development of the Dating Services market in Central Africa. Economic growth and increasing disposable incomes have resulted in a larger population of middle-class individuals who are willing to spend on dating services. Additionally, urbanization and changing lifestyles have led to a shift in social dynamics, with more individuals seeking alternative ways to meet potential partners. These factors create a favorable environment for the growth of the Dating Services industry. In conclusion, the Dating Services market in Central Africa is experiencing growth and development due to customer preferences, trends in the market, local special circumstances, and underlying macroeconomic factors. The shift towards online dating platforms, the use of technology, and the changing social dynamics in the region have all contributed to the expansion of the industry. As Central Africa continues to develop economically and socially, the Dating Services market is expected to thrive.

Data coverage:

The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.

Modeling approach / Market size:

Market sizes are determined through a bottom-up approach, building on predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.

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