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Meal Delivery - Americas

Americas
  • In 2024, the projected revenue in the Meal Delivery market in Americas is estimated to reach US$118.90bn.
  • It is expected to demonstrate an annual growth rate of 2.65% (CAGR 2024-2029), resulting in a projected market volume of US$135.50bn by 2029.
  • Additionally, the Restaurant Deliverymarket is anticipated to have a market volume of US$67.83bn in 2024.
  • When compared globally, China is expected to generate the highest revenue in the Meal Delivery market, reaching US$184.50bn in 2024.
  • Furthermore, the average revenue per user (ARPU) is projected to amount to US$338.40 in 2024.
  • As for the number of users, it is expected to reach 402.0m users by 2029.
  • Lastly, the user penetration rate in the Meal Delivery market is predicted to be 34.5% in 2024.
  • In the United States, the meal delivery market is experiencing a surge in demand due to the convenience and time-saving benefits it offers to busy individuals.

Definition:

Meal Delivery is the online ordering and delivery of prepared meals by a restaurant or a platform for direct consumption. Orders are typically placed in an app or on a website. The delivery is handled by the platform enterprise (e.g. Deliveroo) or directly by the restaurant (e.g. Domino’s).

Structure:

Meal Delivery contains the user and revenue development of two different delivery service solutions for prepared meals: (1) Restaurant Delivery and (2) Platform Delivery. The Restaurant Delivery market includes the delivery of meals carried out directly by the restaurants. The order may be made via platforms (e.g. Delivery Hero, Just Eat) or directly through a restaurant website (e.g. Domino's). The Platform Delivery market focuses on online delivery services that provide customers with meals from partner restaurants that do not necessarily have to offer food delivery themselves. In this case, the platform (e.g. Deliveroo) handles the delivery process.).

Additional Information:

Revenue includes the gross merchandise value (GMV), defined as the total sales dollar value for merchandise/food sold through the Online Food Delivery marketplace. User and revenue figures represent B2C services.

In-Scope

  • Meals ordered online which are directly delivered by the restaurant, no matter if ordered via a platform (e.g. Delivery Hero) or a restaurant website (e.g. Domino's)
  • Online meal order and delivery both carried out by a platform (e.g. Deliveroo)
  • Online orders that are picked up in the restaurant

Out-Of-Scope

  • Phone orders
  • Deliveries of non-processed or non-prepared food (e.g. HelloFresh)
Meal Delivery: market data & analysis - Cover

Market Insights report

Meal Delivery: market data & analysis

Study Details

    Revenue

    Notes: Data reflects market impacts of the Russia-Ukraine war.

    Most recent update: Jul 2024

    Source: Statista Market Insights

    Most recent update: Jul 2024

    Source: Statista Market Insights

    Analyst Opinion

    The Meal Delivery market in Americas is a rapidly growing industry that has seen significant growth in recent years.

    Customer preferences:
    The increasing demand for convenience and healthy food options has driven the growth of the Meal Delivery market in Americas. Consumers are looking for quick and easy meal options that can be delivered directly to their doorstep. Additionally, there has been a growing trend towards healthier food options, which has led to an increase in the number of Meal Delivery companies offering organic and locally sourced ingredients.

    Trends in the market:
    The Meal Delivery market in the United States has seen significant growth in recent years, with a number of new entrants into the market. These companies are offering a variety of meal options, including vegetarian, vegan, and gluten-free options. Additionally, there has been a growing trend towards Meal Delivery services that offer customizable meal plans, allowing consumers to choose their own ingredients and create their own meals.In Canada, the Meal Delivery market has also seen significant growth, with a number of new companies entering the market. These companies are offering a variety of meal options, including locally sourced and organic ingredients. Additionally, there has been a growing trend towards Meal Delivery services that offer meal plans specifically tailored to dietary restrictions, such as gluten-free or dairy-free diets.

    Local special circumstances:
    In Mexico, the Meal Delivery market is still in its early stages, but is expected to grow rapidly in the coming years. The market is currently dominated by a few key players, but there is significant room for new entrants to enter the market. Additionally, there is a growing trend towards Meal Delivery services that offer traditional Mexican cuisine, which is a unique selling point for companies operating in this market.In Brazil, the Meal Delivery market is also in its early stages, but is expected to grow rapidly in the coming years. The market is currently dominated by a few key players, but there is significant room for new entrants to enter the market. Additionally, there is a growing trend towards Meal Delivery services that offer healthy and organic food options, which is a unique selling point for companies operating in this market.

    Underlying macroeconomic factors:
    The growth of the Meal Delivery market in Americas is being driven by a number of underlying macroeconomic factors, including rising disposable incomes, changing consumer preferences, and increasing urbanization. As more consumers move to cities and have less time to prepare meals, Meal Delivery services are becoming an increasingly popular option. Additionally, as consumers become more health-conscious, there is a growing demand for Meal Delivery services that offer healthy and organic food options. Finally, as disposable incomes rise, more consumers are willing to pay for the convenience of Meal Delivery services.

    Users

    Most recent update: Jul 2024

    Source: Statista Market Insights

    Global Comparison

    Most recent update: Jul 2024

    Source: Statista Market Insights

    Methodology

    Data coverage:

    The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.

    Modeling approach / Market size:

    Market sizes are determined through a bottom-up approach, building on predefined factors for each market. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.

    Forecasts:

    In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.

    Additional notes:

    The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.

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    Meal Delivery: market data & analysis - BackgroundMeal Delivery: market data & analysis - Cover

    Key Market Indicators

    Notes: Based on data from IMF, World Bank, UN and Eurostat

    Most recent update: Sep 2024

    Source: Statista Market Insights

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