Online Education

Americas

Highlights

Revenue in the Online Education market is projected to reach US$97.59bn in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2029) of 10.81%, resulting in a projected market volume of US$163.00bn by 2029.
The Online University Education market has a projected market volume of US$89.90bn in 2024.
In global comparison, most revenue will be generated United States (US$87.51bn in 2024).
The average revenue per user (ARPU) in the Online Education market is projected to amount to US$663.90 in 2024.
In the Online Education market, the number of users is expected to amount to 207.0m users by 2029.
User penetration in the Online Education market will be at 16.5% in 2024.

Market definitionIn-Scope/Out-of-scopeMarket structureReportsMethodology

The Online Education market in Americas is experiencing significant growth and development, driven by changing customer preferences and the increasing demand for flexible and accessible learning options.

Customer preferences: Customers in the Americas are increasingly seeking convenient and flexible ways to acquire new skills and knowledge. Online education provides the flexibility to learn at one's own pace and from anywhere with an internet connection. This is particularly appealing to individuals who are working professionals, have busy schedules, or live in remote areas where access to traditional educational institutions may be limited.

Trends in the market: One of the key trends in the Online Education market in Americas is the rise of Massive Open Online Courses (MOOCs). MOOCs offer free or low-cost courses from top universities and institutions, allowing individuals to gain knowledge and skills in a wide range of subjects. The availability of MOOCs has democratized education, making it accessible to a larger audience. Another trend in the market is the increasing adoption of online degree programs. Many universities in the Americas now offer fully online degree programs, allowing students to earn a degree without having to attend classes on campus. This trend has been fueled by advancements in technology and the recognition of online degrees by employers.

Local special circumstances: In the Americas, there are several local special circumstances that have contributed to the growth of the Online Education market. For example, in some countries, there may be a shortage of quality educational institutions or a lack of access to higher education in remote areas. Online education offers a solution to these challenges by providing access to high-quality education regardless of geographical location. Additionally, the Americas have a large population of working professionals who are looking to enhance their skills or pursue further education while continuing to work. Online education allows these individuals to balance their professional and personal commitments while pursuing their educational goals.

Underlying macroeconomic factors: The growth of the Online Education market in Americas is also influenced by underlying macroeconomic factors. For instance, the increasing demand for skilled workers in the job market has led to a greater emphasis on continuous learning and upskilling. Online education provides a convenient and cost-effective way for individuals to acquire the skills and knowledge needed to stay competitive in the job market. Furthermore, the advancements in technology and the widespread availability of high-speed internet have made online education more accessible and user-friendly. This has contributed to the growth of the Online Education market in the Americas, as more individuals are able to connect to online learning platforms and participate in online courses. Overall, the Online Education market in Americas is experiencing significant growth and development due to changing customer preferences, the rise of MOOCs, the increasing adoption of online degree programs, local special circumstances, and underlying macroeconomic factors. As the demand for flexible and accessible learning options continues to rise, the Online Education market in the Americas is expected to further expand in the coming years.

Data coverage:

The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.

Modeling approach / Market size:

Market sizes are determined through a bottom-up approach, building on predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.