Grocery delivery has become a popular trend in the Americas, as consumers seek convenient and efficient ways to purchase their groceries.
Customer preferences: Customers in the Americas are increasingly turning to online grocery shopping due to the convenience it offers. With busy schedules, customers are looking for ways to save time and avoid the hassle of going to the grocery store. Additionally, the COVID-19 pandemic has accelerated the adoption of online grocery shopping, as customers look for safer ways to purchase their groceries.
Trends in the market: In the United States, the online grocery market has seen significant growth over the past few years, with major retailers such as Walmart and Amazon investing heavily in their online grocery offerings. In Canada, the online grocery market is also growing, with major retailers such as Loblaws and Metro expanding their delivery options. In Mexico, the online grocery market is still in its infancy, but is expected to grow rapidly in the coming years.
Local special circumstances: In Brazil, the online grocery market is dominated by local players such as Mercado Livre and Magazine Luiza, who have a strong presence in the e-commerce market. In Argentina, the online grocery market is also growing, with major retailers such as Coto and Carrefour expanding their delivery options.
Underlying macroeconomic factors: The growth of the online grocery market in the Americas can be attributed to several underlying macroeconomic factors. These include the increasing adoption of e-commerce, rising disposable incomes, and changing consumer preferences. Additionally, the COVID-19 pandemic has accelerated the adoption of online grocery shopping, as customers look for safer ways to purchase their groceries. As a result, the online grocery market in the Americas is expected to continue to grow in the coming years.
Data coverage:
The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.Modeling approach / Market size:
Market sizes are determined through a bottom-up approach, building on predefined factors for each market. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.Additional notes:
The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.
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