Online Food Delivery

The Online Food Delivery market in the Americas is forecasted to reach a revenue of US$403.60bn in 2024.
It is projected to exhibit an annual growth rate of 9.65% (CAGR 2024-2029) and is expected to reach a market volume of US$639.80bn by 2029.
In the Grocery Delivery market, a revenue growth of 26.4% is anticipated in 2025.0.
The Grocery Delivery market is projected to have a market volume of US$284.70bn in 2024.
When compared globally, China is expected to generate the highest revenue, with US$450.50bn in 2024.
The Average Revenue Per User (ARPU) in the Grocery Delivery market is estimated to be US$1.14k in 2024.
In the Meal Delivery market, the number of users is projected to reach 402.0m users by 2029.
The user penetration rate in the Meal Delivery market is expected to be 34.5% in 2024.
In the United States, the online food delivery market is seeing a surge in demand due to the convenience and safety it offers during the COVID-19 pandemic.

Definition:

Online Food Delivery refers to the intersection of ordering groceries and prepared meals online. Orders are typically placed through an app or website and delivery times vary.

Structure:

The Online Food Delivery market contains the user and revenue development of two different delivery service solutions: (1) Meal Delivery and (2) Grocery Delivery. Included are services that deliver prepared meals and food ordered online for direct consumption (Meal Delivery) and non-prepared food and beverage products, household, and personal care products (Grocery Delivery). Meal delivery includes the delivery of meals carried out directly by restaurants (Restaurant Delivery) and online delivery services that provide customers with meals from partner restaurants that do not necessarily have to offer food delivery themselves (Platform Delivery). Grocery Delivery consists of fresh, nonprepared products delivered from supermarkets or retailers where delivery is scheduled (Retail Delivery), Delivery that is under 3 hours and operates dark stores or own warehouses (Quick Commerce), and prepared fresh ingredients to be prepared at home, typically offered through a subscription service (Meal Kit Delivery).

Additional Information:

Revenue figures are the gross merchandise value (GMV), defined as the total sales dollar value for merchandise/food sold through the Online Food Delivery marketplace. User and revenue figures represent B2C services.

Meals and groceries ordered online that are directly delivered by the restaurant, retailer, or platform no matter if ordered via a platform (e.g. Delivery Hero, Instacart) or a restaurant/retailer website (e.g. Domino's, Walmart.com)
Online meal and grocery order and delivery both carried out by a platform (e.g. Deliveroo, Grab, Flink)

Phone orders
Click & collect Grocery orders
Ready-to-eat meals

The Online Food Delivery market in Americas has been growing rapidly in recent years, driven by a combination of changing customer preferences and underlying macroeconomic factors.

Customer preferences: Customers in the Americas are increasingly looking for convenience when it comes to food delivery. With busy lifestyles and a desire for instant gratification, many consumers are turning to online food delivery services as a way to save time and effort. In addition, the COVID-19 pandemic has accelerated the trend towards online food delivery, as many people have been forced to stay at home and avoid going out to eat.

Trends in the market: In the United States, the online food delivery market is dominated by a few major players, such as Uber Eats, DoorDash, and Grubhub. These companies have been expanding rapidly in recent years, as they compete for market share and try to offer new services to customers. For example, some companies have started offering grocery delivery services as well as restaurant food delivery.In Latin America, the online food delivery market is also growing rapidly, with companies such as iFood and Rappi leading the way. One of the key trends in this market is the rise of "dark kitchens," which are delivery-only restaurants that operate out of central kitchens rather than traditional storefronts. This allows companies to offer a wider range of food options without the overhead costs of running a physical restaurant.

Local special circumstances: One of the challenges facing the online food delivery market in the Americas is the wide variety of local cuisines and food preferences. While some customers may be looking for fast food or pizza delivery, others may be looking for more specialized options such as sushi or vegan food. This means that companies need to be able to offer a wide range of options in order to appeal to different customer segments.Another challenge is the regulatory environment, which can vary widely from country to country. In some cases, companies may face restrictions on where they can operate or how they can advertise their services. In addition, there may be cultural barriers to overcome, such as a preference for cash payments rather than online payments.

Underlying macroeconomic factors: The growth of the online food delivery market in the Americas is being driven by a number of underlying macroeconomic factors. These include rising disposable incomes, urbanization, and the increasing availability of high-speed internet and mobile devices. In addition, the COVID-19 pandemic has accelerated the trend towards online food delivery, as many people have been forced to stay at home and avoid going out to eat. As these trends continue, it is likely that the online food delivery market in the Americas will continue to grow in the coming years.

Data coverage:

The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.

Modeling approach / Market size:

Market sizes are determined through a bottom-up approach, building on predefined factors for each market. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.

This report presents a comprehensive analysis and additional information on the Ecommerce market, in a PDF format.