Online Food Delivery

The revenue in the Online Food Delivery market in Kyrgyzstan is projected to reach US$85.32m in 2024.
This is expected to show an annual growth rate (CAGR 2024-2029) of 11.82%, resulting in a projected market volume of US$149.20m by 2029.
In the Grocery Delivery market, there is an expected revenue growth of 12.6% in 2025.0.
The projected market volume for the Grocery Delivery market in Kyrgyzstan is US$82.88m in 2024.
When compared globally, China is anticipated to generate the highest revenue with US$450.50bn in 2024.
The average revenue per user (ARPU) in the Grocery Delivery market is projected to amount to US$100.10 in 2024.
In the Grocery Delivery market, the number of users is expected to reach 1.3m users by 2029.
The user penetration rate in the Grocery Delivery market in Kyrgyzstan will be at 12.1% in 2024.
Despite being a landlocked country, Kyrgyzstan is experiencing a rapid growth in the online food delivery market, with a focus on traditional Kyrgyz cuisine.

Definition:

Online Food Delivery refers to the intersection of ordering groceries and prepared meals online. Orders are typically placed through an app or website and delivery times vary.

Structure:

The Online Food Delivery market contains the user and revenue development of two different delivery service solutions: (1) Meal Delivery and (2) Grocery Delivery. Included are services that deliver prepared meals and food ordered online for direct consumption (Meal Delivery) and non-prepared food and beverage products, household, and personal care products (Grocery Delivery). Meal delivery includes the delivery of meals carried out directly by restaurants (Restaurant Delivery) and online delivery services that provide customers with meals from partner restaurants that do not necessarily have to offer food delivery themselves (Platform Delivery). Grocery Delivery consists of fresh, nonprepared products delivered from supermarkets or retailers where delivery is scheduled (Retail Delivery), Delivery that is under 3 hours and operates dark stores or own warehouses (Quick Commerce), and prepared fresh ingredients to be prepared at home, typically offered through a subscription service (Meal Kit Delivery).

Additional Information:

Revenue figures are the gross merchandise value (GMV), defined as the total sales dollar value for merchandise/food sold through the Online Food Delivery marketplace. User and revenue figures represent B2C services.

Meals and groceries ordered online that are directly delivered by the restaurant, retailer, or platform no matter if ordered via a platform (e.g. Delivery Hero, Instacart) or a restaurant/retailer website (e.g. Domino's, Walmart.com)
Online meal and grocery order and delivery both carried out by a platform (e.g. Deliveroo, Grab, Flink)

Phone orders
Click & collect Grocery orders
Ready-to-eat meals

Kyrgyzstan, a country in Central Asia, has been experiencing growth in the Online Food Delivery market in recent years.

Customer preferences: Kyrgyzstan's population has a high percentage of young people who are tech-savvy and prefer to use online platforms for their daily activities. This preference for convenience and speed has led to an increase in demand for online food delivery services. Additionally, the COVID-19 pandemic has further accelerated the growth of this market as people prefer to stay at home and order food online.

Trends in the market: The Online Food Delivery market in Kyrgyzstan has seen an increase in the number of players in the market. This has led to intense competition among the players, resulting in innovation and improved services. The market has also seen an increase in the variety of food options available for delivery, including local cuisine and international dishes. Another trend in the market is the adoption of contactless delivery methods, which have become popular due to the pandemic.

Local special circumstances: Kyrgyzstan has a unique food culture that is influenced by its surrounding countries such as Russia, China, and Kazakhstan. The country has a diverse cuisine, which includes dishes such as lagman, plov, and manti. Online food delivery services have made it possible for people to enjoy these dishes from the comfort of their homes. Additionally, the country has a high percentage of cash-based transactions, which has led to the emergence of cash-on-delivery options for online food delivery services.

Underlying macroeconomic factors: Kyrgyzstan's economy heavily relies on agriculture and remittances from abroad. The country has a high poverty rate, which has led to a focus on affordable food options in the Online Food Delivery market. The market has also provided job opportunities for many people, including delivery drivers and restaurant staff. The government has also been supportive of the market's growth by implementing policies to regulate the sector and promote entrepreneurship.

Data coverage:

The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.

Modeling approach / Market size:

Market sizes are determined through a bottom-up approach, building on predefined factors for each market. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.

This report presents a comprehensive analysis and additional information on the Ecommerce market, in a PDF format.