Kyrgyzstan has seen a rapid growth in the restaurant delivery market in recent years.
Customer preferences: Kyrgyz people are known for their love for food and the convenience of having their favorite meals delivered to their doorstep. With the increasing number of working professionals and busy lifestyles, the demand for food delivery services has risen. Customers in Kyrgyzstan prefer to order food online through mobile applications, making it easier for them to choose from a variety of options and track their orders in real-time.
Trends in the market: The restaurant delivery market in Kyrgyzstan has witnessed a surge in the number of players in the market. This has led to intense competition, with companies offering various discounts and deals to attract customers. Another trend in the market is the rise of cloud kitchens, which are delivery-only restaurants that operate out of a single kitchen space, reducing overhead costs and increasing efficiency.
Local special circumstances: Kyrgyzstan's geography and climate have played a significant role in the restaurant delivery market. Due to the country's mountainous terrain, many people live in remote areas, making it difficult for them to access restaurants. The harsh winter climate also makes it challenging for people to go out and dine, increasing the demand for food delivery services.
Underlying macroeconomic factors: The growth of the restaurant delivery market in Kyrgyzstan can be attributed to the country's growing economy and increasing disposable income. The rise of the middle class has led to a change in consumer behavior, with people opting for convenience and quality over price. Additionally, the COVID-19 pandemic has accelerated the growth of the market, with people avoiding crowded spaces and opting for contactless delivery services.
Data coverage:
The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.Modeling approach / Market size:
Market sizes are determined through a bottom-up approach, building on predefined factors for each market. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.Additional notes:
The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.
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