Meal Delivery - Kyrgyzstan | Statista Market Forecast

The Meal Delivery market in Kyrgyzstan is expected to generate a revenue of US$2.45m by 2024.
This projection indicates a potential annual growth rate (CAGR 2024-2029) of 6.56%, resulting in a market volume of US$3.36m by 2029.
In the Platform Deliverymarket, the projected market volume for Kyrgyzstan is estimated to be US$1.83m in 2024.
Comparatively, China is anticipated to generate the highest revenue of US$184.50bn in the same year.
The average revenue per user (ARPU) in the Meal Delivery market is expected to be US$17.00 in 2024.
By 2029, the number of users in Kyrgyzstan is projected to reach 187.7k users.
The user penetration rate in the Meal Delivery market is forecasted to be 2.1% in 2024.
The meal delivery market in Kyrgyzstan is experiencing a surge in demand due to the increasing number of busy professionals seeking convenient and time-saving food options.

Definition:

Meal Delivery is the online ordering and delivery of prepared meals by a restaurant or a platform for direct consumption. Orders are typically placed in an app or on a website. The delivery is handled by the platform enterprise (e.g. Deliveroo) or directly by the restaurant (e.g. Domino’s).

Structure:

Meal Delivery contains the user and revenue development of two different delivery service solutions for prepared meals: (1) Restaurant Delivery and (2) Platform Delivery. The Restaurant Delivery market includes the delivery of meals carried out directly by the restaurants. The order may be made via platforms (e.g. Delivery Hero, Just Eat) or directly through a restaurant website (e.g. Domino's). The Platform Delivery market focuses on online delivery services that provide customers with meals from partner restaurants that do not necessarily have to offer food delivery themselves. In this case, the platform (e.g. Deliveroo) handles the delivery process.).

Additional Information:

Revenue includes the gross merchandise value (GMV), defined as the total sales dollar value for merchandise/food sold through the Online Food Delivery marketplace. User and revenue figures represent B2C services.

Meals ordered online which are directly delivered by the restaurant, no matter if ordered via a platform (e.g. Delivery Hero) or a restaurant website (e.g. Domino's)
Online meal order and delivery both carried out by a platform (e.g. Deliveroo)
Online orders that are picked up in the restaurant

Phone orders
Deliveries of non-processed or non-prepared food (e.g. HelloFresh)

Meal delivery services have become increasingly popular in many countries, including Kyrgyzstan. This trend can be attributed to a number of factors including changes in consumer preferences and the impact of technology on the food industry.

Customer preferences: Kyrgyzstan has a young population that is increasingly tech-savvy and time-poor. These consumers are looking for easy and convenient ways to access food. Meal delivery services provide a solution to this problem by offering a wide range of food options that can be delivered directly to the customer's doorstep. Additionally, the COVID-19 pandemic has led to an increase in demand for meal delivery services as more people are staying at home and avoiding crowded public spaces.

Trends in the market: The meal delivery market in Kyrgyzstan is becoming increasingly competitive with the entry of new players into the market. These new players are offering a wider range of food options and using technology to improve the customer experience. Additionally, there is a growing trend towards healthy eating and sustainability, with many meal delivery services offering organic and locally sourced ingredients.

Local special circumstances: Kyrgyzstan has a rich culinary tradition with a diverse range of dishes that reflect the country's nomadic heritage. Many meal delivery services in Kyrgyzstan are capitalizing on this by offering traditional Kyrgyz dishes that are not readily available in restaurants. Additionally, the country's mountainous terrain and harsh winters make it difficult to grow certain types of food locally, which has led to an increase in imported ingredients.

Underlying macroeconomic factors: Kyrgyzstan is a developing country with a growing middle class and a relatively low cost of living. This has led to an increase in disposable income and a greater willingness to spend money on convenience services such as meal delivery. Additionally, the country's relatively small size and centralized population make it easier for meal delivery services to operate efficiently and cost-effectively. However, the country's economy is heavily reliant on agriculture and vulnerable to external shocks such as changes in commodity prices or natural disasters. This could potentially impact the availability and cost of ingredients for meal delivery services in the future.

Data coverage:

The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.

Modeling approach / Market size:

Market sizes are determined through a bottom-up approach, building on predefined factors for each market. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.

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