Online Food Delivery

The Online Food Delivery market in Hong Kong is projected to reach a revenue of US$4.01bn in 2024.
It is expected to show an annual growth rate (CAGR 2024-2029) of 7.72%, resulting in a projected market volume of US$5.82bn by 2029.
In 2025.0, the Grocery Delivery market is expected to show a revenue growth of 11.8%.
The Grocery Delivery market in Hong Kong has a projected market volume of US$3.10bn in 2024.
In global comparison, China is expected to generate the highest revenue in the Online Food Delivery market, with US$450.50bn in 2024.
The average revenue per user (ARPU) in the Grocery Delivery market is projected to amount to US$1.61k in 2024.
In the Meal Delivery market, the number of users is expected to amount to 3.8m users by 2029.
The user penetration rate in the Meal Delivery market in Hong Kong will be at 43.3% in 2024.
Hong Kong is experiencing a surge in demand for online food delivery services due to its fast-paced urban lifestyle.

Definition:

Online Food Delivery refers to the intersection of ordering groceries and prepared meals online. Orders are typically placed through an app or website and delivery times vary.

Structure:

The Online Food Delivery market contains the user and revenue development of two different delivery service solutions: (1) Meal Delivery and (2) Grocery Delivery. Included are services that deliver prepared meals and food ordered online for direct consumption (Meal Delivery) and non-prepared food and beverage products, household, and personal care products (Grocery Delivery). Meal delivery includes the delivery of meals carried out directly by restaurants (Restaurant Delivery) and online delivery services that provide customers with meals from partner restaurants that do not necessarily have to offer food delivery themselves (Platform Delivery). Grocery Delivery consists of fresh, nonprepared products delivered from supermarkets or retailers where delivery is scheduled (Retail Delivery), Delivery that is under 3 hours and operates dark stores or own warehouses (Quick Commerce), and prepared fresh ingredients to be prepared at home, typically offered through a subscription service (Meal Kit Delivery).

Additional Information:

Revenue figures are the gross merchandise value (GMV), defined as the total sales dollar value for merchandise/food sold through the Online Food Delivery marketplace. User and revenue figures represent B2C services.

Meals and groceries ordered online that are directly delivered by the restaurant, retailer, or platform no matter if ordered via a platform (e.g. Delivery Hero, Instacart) or a restaurant/retailer website (e.g. Domino's, Walmart.com)
Online meal and grocery order and delivery both carried out by a platform (e.g. Deliveroo, Grab, Flink)

Phone orders
Click & collect Grocery orders
Ready-to-eat meals

Hong Kong is a city known for its vibrant food culture, with a wide range of cuisines available for locals and tourists alike. In recent years, the Online Food Delivery market in Hong Kong has seen significant growth, with more and more people opting for the convenience of having their meals delivered to their doorstep.

Customer preferences: One of the primary reasons for the growth of the Online Food Delivery market in Hong Kong is the busy lifestyle of its residents. With long work hours and a fast-paced environment, many people prefer the convenience of ordering food online rather than cooking or going out to eat. Additionally, the rise of food delivery apps has made it easier for customers to browse menus, track their orders, and pay online.

Trends in the market: One of the biggest trends in the Online Food Delivery market in Hong Kong is the increasing popularity of healthy and sustainable food options. Many customers are now looking for meals that are not only delicious but also nutritious and environmentally friendly. As a result, we are seeing more restaurants and delivery services offering plant-based, organic, and locally sourced food.Another trend in the market is the growing demand for international cuisine. Hong Kong is a diverse city, and its residents have a taste for a wide range of flavors from around the world. Online Food Delivery services are now offering a broader range of international options, including Japanese, Korean, Thai, and Western cuisines.

Local special circumstances: Hong Kong's unique geography and high population density have created some challenges for the Online Food Delivery market. The city's narrow streets and high-rise buildings can make it difficult for delivery drivers to navigate and find their customers. Additionally, the high cost of living in Hong Kong means that many people are looking for affordable meal options, which can be a challenge for restaurants and delivery services.

Underlying macroeconomic factors: The growth of the Online Food Delivery market in Hong Kong can also be attributed to the city's strong economy and high levels of smartphone penetration. As more people have access to smartphones and the internet, the demand for online services, including food delivery, has increased. Additionally, Hong Kong's status as a global financial hub has attracted a large number of expats and international businesses, contributing to the city's diverse food culture.

Data coverage:

The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.

Modeling approach / Market size:

Market sizes are determined through a bottom-up approach, building on predefined factors for each market. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.

This report presents a comprehensive analysis and additional information on the Ecommerce market, in a PDF format.