Dating Services

Hong Kong

Highlights

Revenue in the Dating Services market is projected to reach US$40.03m in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2029) of 0.93%, resulting in a projected market volume of US$41.94m by 2029.
The Matchmaking market has a projected market volume of US$25.08m in 2024.
In global comparison, most revenue will be generated United States (US$2.55bn in 2024).
The average revenue per user (ARPU) in the Dating Services market is projected to amount to US$43.58 in 2024.
In the Dating Services market, the number of users is expected to amount to 943.9k users by 2029.
User penetration in the Dating Services market will be at 12.2% in 2024.

Market definitionIn-Scope/Out-of-scopeMarket structureReportsMethodology

The Dating Services market in Hong Kong is experiencing significant growth and development.

Customer preferences: In recent years, there has been a shift in customer preferences towards online dating platforms and mobile applications. This is largely driven by the convenience and accessibility that these platforms offer. With busy lifestyles and a growing reliance on technology, more people are turning to online dating as a way to meet potential partners. Additionally, the younger generation, who are more tech-savvy, are increasingly comfortable with using these platforms to find love.

Trends in the market: One of the key trends in the Dating Services market in Hong Kong is the rise of niche dating platforms. These platforms cater to specific interests or demographics, such as religious or ethnic preferences, and provide a more targeted approach to matchmaking. This trend is driven by the desire for individuals to find partners who share similar values and interests, and it reflects a growing demand for personalized and tailored dating experiences. Another trend in the market is the increasing popularity of offline dating events and activities. While online dating platforms provide a convenient way to meet potential partners, many individuals still value face-to-face interactions and the opportunity to connect with others in a more organic and natural setting. As a result, dating companies are organizing a variety of events and activities, such as speed dating, social mixers, and group outings, to facilitate offline interactions and enhance the dating experience.

Local special circumstances: Hong Kong's unique cultural and social dynamics have also contributed to the development of the Dating Services market. The city is known for its fast-paced lifestyle and high-pressure work environment, which can make it challenging for individuals to find the time and opportunity to meet new people. As a result, many people turn to dating services to expand their social circles and increase their chances of finding a compatible partner. Furthermore, Hong Kong has a significant expatriate population, with individuals from different countries and cultures living and working in the city. This diversity creates a demand for dating services that cater to specific cultural preferences and provide a platform for individuals to connect with others who share similar backgrounds and experiences.

Underlying macroeconomic factors: The strong economy and high disposable income in Hong Kong have also contributed to the growth of the Dating Services market. With a higher level of disposable income, individuals are more willing to invest in dating services to improve their chances of finding a compatible partner. Additionally, the increasing number of professionals and expatriates in the city has created a demand for premium dating services that offer personalized matchmaking and coaching services. In conclusion, the Dating Services market in Hong Kong is experiencing growth and development due to changing customer preferences, the rise of niche dating platforms, the popularity of offline dating events, local cultural dynamics, and the strong economy. These factors have created a favorable environment for dating service providers to thrive and cater to the needs of individuals looking for love and companionship.

Data coverage:

The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.

Modeling approach / Market size:

Market sizes are determined through a bottom-up approach, building on predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.