Grocery Delivery - Romania | Statista Market Forecast

In Romania, the Grocery Delivery market is expected to achieve a revenue of US$385.00m in 2024.
It is projected to experience an annual growth rate (CAGR 2024-2029) of 12.27%, resulting in a market volume of US$686.70m by 2029.
The Retail Delivery market in Romania is anticipated to have a market volume of US$341.20m in 2024.
In comparison to other countries globally, China is expected to generate the highest revenue of US$266.00bn in the same year.
The average revenue per user (ARPU) in the Grocery Delivery market in Romania is projected to be US$108.10 in 2024.
Furthermore, the number of users in this market is expected to reach 4.7m users by 2029.
In terms of user penetration, it is estimated that 18.1% of the population in Romania will engage in the Grocery Delivery market in 2024.
Grocery delivery services in Romania have experienced a surge in demand due to the COVID-19 pandemic, with consumers increasingly relying on online platforms for their daily necessities.

Definition:

The Grocery Delivery market consists of food and non-food products that people regularly buy from a grocery store, including food and beverages, pet food, household cleaning products, personal care products, and other household consumables. Grocery delivery can be purchased through several different sales channels such as Omnichannel, Quick Commerce, or directly from the store.

Structure:

Grocery Delivery contains three markets: Retail Delivery, Quick Commerce, and Meal Kit Delivery. Retail Delivery includes delivery of these products directly by supermarkets, brick-and-mortar shops, or grocery stores. The order is placed through an online shop run by the retailer (e.g. Walmart+, Amazon Fresh). Quick Commerce focuses on online delivery services that provide customers with last-mile delivery (Instacart), or operate ghost stores where product selection is limited but delivery time is faster (e.g. Gorillas, Getir, and Glovo). In this case, the platform (e.g. Gorillas) handles the delivery process. This also includes grocery delivery platforms where delivery is advertised under 3 hours, although, most players aim to deliver in minutes. Finally, Meal Kit Delivery encompasses the delivery of a recipe box where fresh ingredients are delivered to be prepared. This service is usually offered as a subscription plan (e.g. HelloFresh).

Additional Information:

Revenue figures refer to Gross Merchandise Value (GMV). User and revenue figures represent B2C services.

Fresh food & Beverages, personal care, or household items ordered online are directly delivered to the consumer, no matter if ordered via a platform (e.g., Instacart) or a retailer website (e.g., Walmart)
Online Grocery orders and delivery are both carried out by a retailer (e.g., Walmart)
Online orders that are picked up in the supermarket (e.g., Instacart) or operating ghost warehouses and delivery logistics (e.g., Flink)
Online orders of recipe boxes where the ingredients are already preportioned (e.g., HelloFresh)

Phone orders
Deliveries of prepared meals for direct consumption (e.g. Meal Delivery)

The Grocery Delivery market in Romania has been experiencing significant growth in recent years, driven by changing consumer preferences and the increasing availability of online shopping options.

Customer preferences: Romanian consumers are increasingly turning to online grocery shopping and delivery services as a convenient and time-saving alternative to traditional brick-and-mortar stores. This shift in consumer behavior is largely driven by the widespread adoption of smartphones and other mobile devices, which have made it easier than ever for consumers to browse and purchase groceries online.

Trends in the market: One of the key trends in the Romanian Grocery Delivery market is the growing popularity of on-demand delivery services, which allow consumers to receive their groceries within hours of placing an order. Another trend is the increasing availability of fresh and organic products, which are becoming more widely available through online grocery retailers.

Local special circumstances: The Grocery Delivery market in Romania is unique in that it is still relatively underdeveloped compared to other European countries, such as the UK and Germany. However, this also means that there is significant room for growth and innovation in the market, as retailers and delivery companies work to meet the evolving needs of Romanian consumers.

Underlying macroeconomic factors: The growth of the Grocery Delivery market in Romania is being driven by a number of underlying macroeconomic factors, including rising incomes, changing demographics, and increasing urbanization. As more Romanians move to cities and adopt modern lifestyles, they are increasingly turning to online shopping and delivery services as a way to save time and simplify their lives. Additionally, the COVID-19 pandemic has accelerated the shift towards online shopping and delivery, as consumers seek to avoid crowded stores and minimize their risk of exposure to the virus.

Data coverage:

The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.

Modeling approach / Market size:

Market sizes are determined through a bottom-up approach, building on predefined factors for each market. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.

This report presents a comprehensive analysis and additional information on the Ecommerce market, in a PDF format.