Quick Commerce - Romania | Statista Market Forecast

Revenue in the Quick Commerce market market is projected to reach US$47.40m in 2025.
Revenue is expected to show an annual growth rate (CAGR 2025-2029) of 5.73%, resulting in a projected market volume of US$59.24m by 2029.
In the Quick Commerce market, the number of users is expected to amount to 1.3m users by 2029.
User penetration will be 5.4% in 2025 and is expected to hit 6.8% by 2029.
The average revenue per user (ARPU) is expected to amount to US$45.58.
In global comparison, most revenue will be generated China (US$92.68bn in 2025).
With a projected rate of 23.9%, the user penetration in the Quick Commerce market is highest China.

Definition:

The Quick Commerce market focuses on online grocery delivery services that provide customers with last-mile delivery (Instacart), or operate ghost stores where product selection is limited but delivery time is faster (e.g. Gorillas, Getir and Glovo). In this case, the platform handles the delivery process. This also includes grocery delivery platforms where delivery is advertised under 3 hours, although, most players advertise to deliver in under 30 minutes.

Additional Information

Revenue figures refer to Gross Merchandise Value (GMV). User and revenue figures represent B2C services.

Online grocery orders where the advertised delivery time is under 3 hours such as Instacart
Companies typically operate their own small stores (dark/cloud stores) such as Walmart's Pickup & Delivery Centers
Online orders where a personal shopper picks and delivers grocery items such as Shipt

Local supermarkets such as Kroger or Safeway that do not offer quick delivery services for groceries within a short timeframe
Meal kit services such as Blue Apron and HelloFresh, providing meal kits with fresh ingredients and chef-designed recipes for cooking at home
Ready-to-eat meal delivery services such as Freshly and Daily Harvest, delivering fully cooked meals without the need for cooking

Grocery Delivery: market data & analysis

Quick Commerce, or Q-commerce, is a rapidly growing sector in the retail industry. In Romania, this market is no exception to the trend. With the rise of e-commerce, consumers are looking for faster and more convenient ways to shop, and Q-commerce provides just that.

Customer preferences: Romanian consumers are increasingly looking for convenience and speed in their shopping experiences. With the rise of urbanization and busy lifestyles, consumers are seeking out ways to save time. Q-commerce offers same-day or even one-hour delivery, making it an attractive option for those who don't have time to go to physical stores. Additionally, with the COVID-19 pandemic, consumers are turning to online shopping even more, making Q-commerce an even more popular option.

Trends in the market: The Q-commerce market in Romania has seen significant growth in recent years, with both local and international companies entering the market. One trend that has emerged is the rise of dark stores, which are small warehouses designed specifically for fulfilling online orders. This allows companies to offer faster delivery times and a wider range of products. Another trend is the use of technology, such as mobile apps and chatbots, to make ordering and delivery more efficient and convenient for consumers.

Local special circumstances: Romania has a growing middle class, which is driving the demand for Q-commerce. Additionally, the country has a high percentage of young people, who are more likely to shop online and appreciate the convenience of Q-commerce. However, there are also challenges to the market, such as a lack of infrastructure in some areas and a preference for cash payments over digital payments.

Underlying macroeconomic factors: Romania has a growing economy, with a GDP growth rate that outpaces the EU average. This provides a favorable environment for Q-commerce companies to invest and expand. Additionally, the country has a relatively low unemployment rate, which means consumers have more disposable income to spend on online shopping. However, there are also challenges, such as high inflation and a relatively low level of digitalization compared to other EU countries.

Data coverage:

The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.

Modeling approach / Market size:

Market sizes are determined through a bottom-up approach, building on predefined factors for each market. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.

This report presents a comprehensive analysis and additional information on the Ecommerce market, in a PDF format.

Quick Commerce - Romania

Revenue

Analyst Opinion

Users

Global Comparison

Methodology

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