Grocery Delivery - Mozambique | Statista Market Forecast

The projected revenue in the Grocery Delivery market for Mozambique is expected to reach US$56.59m in 2024.
It is estimated that the market will experience an annual growth rate (CAGR 2024-2029) of 10.25%, resulting in a projected market volume of US$92.20m by 2029.
In comparison, the projected market volume for the Retail Delivery market is US$56.59m in 2024.
When looking at the global market, China is expected to generate the highest revenue, reaching US$266.00bn in 2024.
The average revenue per user (ARPU) in the Grocery Delivery market in Mozambique is projected to be US$29.66 in 2024.
Additionally, it is estimated that the number of users in the Grocery Delivery market will reach 3.3m users by 2029.
The user penetration in the Grocery Delivery market is expected to be at 5.5% in 2024.
Despite the challenges of limited infrastructure and low internet penetration, grocery delivery services in Mozambique are steadily gaining popularity among urban consumers.

Definition:

The Grocery Delivery market consists of food and non-food products that people regularly buy from a grocery store, including food and beverages, pet food, household cleaning products, personal care products, and other household consumables. Grocery delivery can be purchased through several different sales channels such as Omnichannel, Quick Commerce, or directly from the store.

Structure:

Grocery Delivery contains three markets: Retail Delivery, Quick Commerce, and Meal Kit Delivery. Retail Delivery includes delivery of these products directly by supermarkets, brick-and-mortar shops, or grocery stores. The order is placed through an online shop run by the retailer (e.g. Walmart+, Amazon Fresh). Quick Commerce focuses on online delivery services that provide customers with last-mile delivery (Instacart), or operate ghost stores where product selection is limited but delivery time is faster (e.g. Gorillas, Getir, and Glovo). In this case, the platform (e.g. Gorillas) handles the delivery process. This also includes grocery delivery platforms where delivery is advertised under 3 hours, although, most players aim to deliver in minutes. Finally, Meal Kit Delivery encompasses the delivery of a recipe box where fresh ingredients are delivered to be prepared. This service is usually offered as a subscription plan (e.g. HelloFresh).

Additional Information:

Revenue figures refer to Gross Merchandise Value (GMV). User and revenue figures represent B2C services.

Fresh food & Beverages, personal care, or household items ordered online are directly delivered to the consumer, no matter if ordered via a platform (e.g., Instacart) or a retailer website (e.g., Walmart)
Online Grocery orders and delivery are both carried out by a retailer (e.g., Walmart)
Online orders that are picked up in the supermarket (e.g., Instacart) or operating ghost warehouses and delivery logistics (e.g., Flink)
Online orders of recipe boxes where the ingredients are already preportioned (e.g., HelloFresh)

Phone orders
Deliveries of prepared meals for direct consumption (e.g. Meal Delivery)

The demand for online grocery delivery services in Mozambique has been increasing in recent years.

Customer preferences: Mozambican customers are increasingly turning to online grocery shopping and delivery due to the convenience it offers. With the rise of e-commerce platforms, customers can easily browse and purchase groceries from the comfort of their homes. This is particularly appealing to busy working individuals who do not have the time to visit physical stores. Additionally, online grocery shopping allows customers to avoid the hassle of carrying heavy bags and waiting in long queues at checkout.

Trends in the market: The online grocery delivery market in Mozambique is still in its early stages but is expected to grow rapidly in the coming years. One of the main trends in the market is the increasing number of e-commerce platforms that offer grocery delivery services. These platforms are competing to offer the best prices, delivery times, and product quality to attract customers. Another trend is the increasing popularity of mobile apps for grocery shopping and delivery. This is particularly appealing to younger customers who are more likely to use their smartphones for online shopping.

Local special circumstances: Mozambique is a country with a high poverty rate and low internet penetration. However, the country is experiencing an increase in internet usage due to the expansion of mobile networks and the decrease in smartphone prices. This has led to an increase in e-commerce activity, including online grocery shopping. Another special circumstance is the lack of physical grocery stores in some rural areas of the country. Online grocery delivery services can help bridge this gap and provide access to groceries for people living in these areas.

Underlying macroeconomic factors: The growth of the online grocery delivery market in Mozambique is also influenced by macroeconomic factors such as the country's GDP growth and urbanization rate. As the economy grows and more people move to urban areas, the demand for convenient and efficient grocery delivery services is likely to increase. Additionally, the COVID-19 pandemic has accelerated the adoption of online shopping in Mozambique, as more people are avoiding physical stores due to health concerns. This has led to an increase in demand for online grocery delivery services.

Data coverage:

The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.

Modeling approach / Market size:

Market sizes are determined through a bottom-up approach, building on predefined factors for each market. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.

This report presents a comprehensive analysis and additional information on the Ecommerce market, in a PDF format.