The demand for online grocery delivery services in Mozambique has been increasing in recent years.
Customer preferences: Mozambican customers are increasingly turning to online grocery shopping and delivery due to the convenience it offers. With the rise of e-commerce platforms, customers can easily browse and purchase groceries from the comfort of their homes. This is particularly appealing to busy working individuals who do not have the time to visit physical stores. Additionally, online grocery shopping allows customers to avoid the hassle of carrying heavy bags and waiting in long queues at checkout.
Trends in the market: The online grocery delivery market in Mozambique is still in its early stages but is expected to grow rapidly in the coming years. One of the main trends in the market is the increasing number of e-commerce platforms that offer grocery delivery services. These platforms are competing to offer the best prices, delivery times, and product quality to attract customers. Another trend is the increasing popularity of mobile apps for grocery shopping and delivery. This is particularly appealing to younger customers who are more likely to use their smartphones for online shopping.
Local special circumstances: Mozambique is a country with a high poverty rate and low internet penetration. However, the country is experiencing an increase in internet usage due to the expansion of mobile networks and the decrease in smartphone prices. This has led to an increase in e-commerce activity, including online grocery shopping. Another special circumstance is the lack of physical grocery stores in some rural areas of the country. Online grocery delivery services can help bridge this gap and provide access to groceries for people living in these areas.
Underlying macroeconomic factors: The growth of the online grocery delivery market in Mozambique is also influenced by macroeconomic factors such as the country's GDP growth and urbanization rate. As the economy grows and more people move to urban areas, the demand for convenient and efficient grocery delivery services is likely to increase. Additionally, the COVID-19 pandemic has accelerated the adoption of online shopping in Mozambique, as more people are avoiding physical stores due to health concerns. This has led to an increase in demand for online grocery delivery services.
Data coverage:
The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.Modeling approach / Market size:
Market sizes are determined through a bottom-up approach, building on predefined factors for each market. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.Additional notes:
The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.
Mon - Fri, 9am - 6pm (EST)
Mon - Fri, 9am - 5pm (SGT)
Mon - Fri, 10:00am - 6:00pm (JST)
Mon - Fri, 9:30am - 5pm (GMT)
Mon - Fri, 9am - 6pm (EST)
