Dating Services

Revenue in the Dating Services market is projected to reach US$6.04m in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2029) of 4.74%, resulting in a projected market volume of US$7.61m by 2029.
The Online Dating market has a projected market volume of US$3.50m in 2024.
In global comparison, most revenue will be generated United States (US$2.55bn in 2024).
The average revenue per user (ARPU) in the Dating Services market is projected to amount to US$5.01 in 2024.
In the Dating Services market, the number of users is expected to amount to 1.7m users by 2029.
User penetration in the Dating Services market will be at 3.5% in 2024.

Definition:

Dating Services refer to digital platforms facilitating connections and relationships between individuals through online interactions and meetings. Users engage in various forms of dating, ranging from casual encounters to long-term relationships, facilitated by matchmaking algorithms and user preferences.

Structure:

The Dating Services market encompasses user and revenue development across three main segments: (1) Online Dating, (2) Casual Dating, and (3) Matchmaking. Online Dating platforms enable users to create profiles, browse other profiles, and communicate with potential partners through messaging or video chats. Casual Dating platforms focus on facilitating casual relationships, hookups, and short-term connections among users seeking non-committal interactions. Matchmaking services use algorithms and personalized services to match individuals based on compatibility, interests, and relationship goals, often targeting users seeking long-term relationships or marriage.

Additional Information:

Revenue figures include subscription fees, in-app purchases, and advertising revenue within the Dating Services market. User and revenue figures primarily represent B2C services, focusing on individual users seeking romantic connections and relationships.

Matchmaking for the search for life partners such as Matrimony.com
Online Dating for easy flirting and chatting such as Tinder and Bumble
Casual Dating for the search for non-committal sex such as Ashley Madison

Niche dating, such as portals or apps for vegetarians
Offline dating agencies
Speed dating or similar events for singles

The Dating Services market in Mozambique is experiencing significant growth and development in recent years.

Customer preferences: Customers in Mozambique are increasingly turning to online dating services to meet potential partners. This shift in preference can be attributed to several factors. Firstly, the rise of social media and smartphone usage has made it easier for people to connect with others and find potential partners online. Additionally, the younger generation in Mozambique is more open to the idea of online dating and is more comfortable using technology to meet new people.

Trends in the market: One of the key trends in the Dating Services market in Mozambique is the increasing popularity of dating apps. These apps provide a convenient and efficient way for individuals to meet and connect with others. They offer features such as matching algorithms and location-based searches, making it easier for users to find potential partners who share similar interests and are geographically close. Furthermore, dating apps often have a larger user base compared to traditional dating services, giving individuals a wider pool of potential partners to choose from. Another trend in the market is the growing acceptance of online dating among older adults. In the past, online dating was primarily associated with younger individuals. However, as technology becomes more accessible and user-friendly, older adults are also embracing online dating as a way to meet new people and potentially find love. This trend is expected to continue as the older population in Mozambique becomes more tech-savvy and open to new experiences.

Local special circumstances: Mozambique is a country with a diverse population, and this diversity is reflected in the Dating Services market. There are dating platforms catering to different ethnic and cultural groups, allowing individuals to find partners who share their background and values. Additionally, Mozambique has a relatively young population, with a large percentage of the population under the age of 30. This demographic trend contributes to the growth of the Dating Services market, as younger individuals are more likely to use online dating services to meet potential partners.

Underlying macroeconomic factors: The growth of the Dating Services market in Mozambique can also be attributed to underlying macroeconomic factors. Mozambique has experienced steady economic growth in recent years, which has led to an increase in disposable income among the population. This rise in disposable income allows individuals to spend more on leisure activities, including dating services. Additionally, the increasing urbanization in Mozambique has led to a shift in lifestyle and social dynamics, with more people living in cities and seeking new ways to meet potential partners. These factors create a favorable environment for the growth of the Dating Services market in Mozambique.

Data coverage:

The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.

Modeling approach / Market size:

Market sizes are determined through a bottom-up approach, building on predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.

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