Meal delivery services have become a popular trend in Mozambique, providing convenience and accessibility to consumers. The market has been growing steadily in recent years, with an increasing number of players entering the industry.
Customer preferences: Customers in Mozambique are increasingly turning to meal delivery services due to the convenience of having food delivered to their doorstep. With the rise of urbanization and busy lifestyles, consumers are looking for quick and easy meal options. Additionally, the COVID-19 pandemic has accelerated the adoption of meal delivery services as people have been staying at home more.
Trends in the market: One of the major trends in the meal delivery market in Mozambique is the growth of online ordering platforms. These platforms provide a convenient way for customers to browse menus, place orders, and make payments. Another trend is the emergence of healthy meal delivery services, catering to health-conscious consumers who are looking for nutritious meal options. Finally, there has been a rise in partnerships between meal delivery services and restaurants, allowing restaurants to expand their reach beyond their physical locations.
Local special circumstances: Mozambique's food culture is diverse, with influences from Portuguese, African, and Indian cuisines. This diversity is reflected in the meal delivery market, with a variety of cuisines available for delivery. Additionally, the high cost of living in urban areas has led to an increase in demand for affordable meal options, which has been met by the meal delivery industry.
Underlying macroeconomic factors: Mozambique's economy has been growing steadily in recent years, with a focus on developing the country's infrastructure and tourism industry. This growth has led to an increase in urbanization and a rise in disposable incomes, which has contributed to the growth of the meal delivery market. Additionally, the COVID-19 pandemic has highlighted the importance of digitalization and e-commerce, which has further accelerated the growth of the meal delivery market in Mozambique.
Data coverage:
The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.Modeling approach / Market size:
Market sizes are determined through a bottom-up approach, building on predefined factors for each market. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.Additional notes:
The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.
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