Grocery Delivery - Kyrgyzstan | Statista Market Forecast

The Grocery Delivery market in Kyrgyzstan is projected to reach a revenue of US$82.88m by 2024.
This indicates an expected annual growth rate (CAGR 2024-2029) of 11.97%.
Consequently, the market volume is projected to reach US$145.80m by 2029.
In comparison, the Retail Delivery market is expected to have a market volume of US$80.03m in 2024.
Among global markets, China is anticipated to generate the highest revenue, amounting to US$266.00bn in the same year.
The Grocery Delivery market is projected to have an average revenue per user (ARPU) of US$100.10 in 2024.
The number of users in this market is expected to reach 1.3m users by 2029, reflecting an increase in user penetration to 12.1% in 2024.
Despite being a developing country, Kyrgyzstan has seen a rapid growth in online grocery delivery services, catering to the needs of busy urban dwellers.

Definition:

The Grocery Delivery market consists of food and non-food products that people regularly buy from a grocery store, including food and beverages, pet food, household cleaning products, personal care products, and other household consumables. Grocery delivery can be purchased through several different sales channels such as Omnichannel, Quick Commerce, or directly from the store.

Structure:

Grocery Delivery contains three markets: Retail Delivery, Quick Commerce, and Meal Kit Delivery. Retail Delivery includes delivery of these products directly by supermarkets, brick-and-mortar shops, or grocery stores. The order is placed through an online shop run by the retailer (e.g. Walmart+, Amazon Fresh). Quick Commerce focuses on online delivery services that provide customers with last-mile delivery (Instacart), or operate ghost stores where product selection is limited but delivery time is faster (e.g. Gorillas, Getir, and Glovo). In this case, the platform (e.g. Gorillas) handles the delivery process. This also includes grocery delivery platforms where delivery is advertised under 3 hours, although, most players aim to deliver in minutes. Finally, Meal Kit Delivery encompasses the delivery of a recipe box where fresh ingredients are delivered to be prepared. This service is usually offered as a subscription plan (e.g. HelloFresh).

Additional Information:

Revenue figures refer to Gross Merchandise Value (GMV). User and revenue figures represent B2C services.

Fresh food & Beverages, personal care, or household items ordered online are directly delivered to the consumer, no matter if ordered via a platform (e.g., Instacart) or a retailer website (e.g., Walmart)
Online Grocery orders and delivery are both carried out by a retailer (e.g., Walmart)
Online orders that are picked up in the supermarket (e.g., Instacart) or operating ghost warehouses and delivery logistics (e.g., Flink)
Online orders of recipe boxes where the ingredients are already preportioned (e.g., HelloFresh)

Phone orders
Deliveries of prepared meals for direct consumption (e.g. Meal Delivery)

Kyrgyzstan, a small country in Central Asia, has seen a significant increase in the Grocery Delivery market in recent years.

Customer preferences: Kyrgyzstan has a young population, with a high percentage of tech-savvy individuals. This has led to an increased demand for online shopping and home delivery services. Additionally, the COVID-19 pandemic has accelerated the shift towards online shopping as people prefer to stay at home and avoid crowded places.

Trends in the market: The Grocery Delivery market in Kyrgyzstan is growing rapidly, with both local and international players entering the market. The market is highly competitive with companies offering various incentives to attract customers such as free delivery and discounts. There is also a growing trend towards the use of mobile apps for grocery delivery services, making it more convenient for customers to shop.

Local special circumstances: Kyrgyzstan is a landlocked country with a mountainous terrain, which makes it difficult for people in remote areas to access grocery stores. This has created a demand for grocery delivery services, especially in rural areas. Additionally, the country has a large population of migrant workers who prefer to send groceries to their families back home.

Underlying macroeconomic factors: Kyrgyzstan is a developing country with a growing middle class. The increase in disposable income has led to a higher demand for convenience, which has contributed to the growth of the Grocery Delivery market. The government has also been supportive of the e-commerce industry, providing incentives for businesses to invest in the sector. However, the country still faces challenges such as poor infrastructure and a lack of regulation, which can hinder the growth of the market in the long run.

Data coverage:

The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.

Modeling approach / Market size:

Market sizes are determined through a bottom-up approach, building on predefined factors for each market. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.

This report presents a comprehensive analysis and additional information on the Ecommerce market, in a PDF format.