Grocery Delivery - Ivory Coast | Statista Market Forecast

The projected revenue for the Grocery Delivery market in Ivory Coast is expected to reach US$110.50m in 2024.
It is anticipated to demonstrate an annual growth rate (CAGR 2024-2029) of 6.05%, resulting in a projected market volume of US$148.20m by 2029.
The Retail Delivery market in Ivory Coast is estimated to have a market volume of US$87.41m in 2024.
In comparison to other countries, China is projected to generate the highest revenue of US$266.00bn in 2024.
The average revenue per user (ARPU) in the Grocery Delivery market in Ivory Coast is projected to be US$31.84 in 2024.
The number of users in the Grocery Delivery market is expected to reach 5.2m users by 2029.
The user penetration rate in the Grocery Delivery market in Ivory Coast is estimated to be 11.7% in 2024.
Ivory Coast's grocery delivery market is rapidly expanding, with a growing number of online platforms offering convenient and efficient services to meet the increasing demand.

Definition:

The Grocery Delivery market consists of food and non-food products that people regularly buy from a grocery store, including food and beverages, pet food, household cleaning products, personal care products, and other household consumables. Grocery delivery can be purchased through several different sales channels such as Omnichannel, Quick Commerce, or directly from the store.

Structure:

Grocery Delivery contains three markets: Retail Delivery, Quick Commerce, and Meal Kit Delivery. Retail Delivery includes delivery of these products directly by supermarkets, brick-and-mortar shops, or grocery stores. The order is placed through an online shop run by the retailer (e.g. Walmart+, Amazon Fresh). Quick Commerce focuses on online delivery services that provide customers with last-mile delivery (Instacart), or operate ghost stores where product selection is limited but delivery time is faster (e.g. Gorillas, Getir, and Glovo). In this case, the platform (e.g. Gorillas) handles the delivery process. This also includes grocery delivery platforms where delivery is advertised under 3 hours, although, most players aim to deliver in minutes. Finally, Meal Kit Delivery encompasses the delivery of a recipe box where fresh ingredients are delivered to be prepared. This service is usually offered as a subscription plan (e.g. HelloFresh).

Additional Information:

Revenue figures refer to Gross Merchandise Value (GMV). User and revenue figures represent B2C services.

Fresh food & Beverages, personal care, or household items ordered online are directly delivered to the consumer, no matter if ordered via a platform (e.g., Instacart) or a retailer website (e.g., Walmart)
Online Grocery orders and delivery are both carried out by a retailer (e.g., Walmart)
Online orders that are picked up in the supermarket (e.g., Instacart) or operating ghost warehouses and delivery logistics (e.g., Flink)
Online orders of recipe boxes where the ingredients are already preportioned (e.g., HelloFresh)

Phone orders
Deliveries of prepared meals for direct consumption (e.g. Meal Delivery)

The demand for online grocery delivery services has been on the rise in Ivory Coast, driven by several factors such as increasing internet penetration, changing consumer preferences, and the COVID-19 pandemic.

Customer preferences: Consumers in Ivory Coast are increasingly turning to online grocery delivery services due to the convenience it offers. With the rise of e-commerce platforms, consumers can now easily order groceries from the comfort of their homes and have them delivered to their doorstep. Additionally, the COVID-19 pandemic has accelerated the adoption of online grocery delivery services as consumers seek to avoid crowded places.

Trends in the market: One of the major trends in the online grocery delivery market in Ivory Coast is the increasing competition among e-commerce platforms. Several local and international players have entered the market in recent years, leading to increased innovation and better services for consumers. Additionally, there has been a shift towards the use of mobile devices to order groceries, with many e-commerce platforms launching mobile apps to cater to this trend.

Local special circumstances: Ivory Coast is the largest economy in the West African Economic and Monetary Union (UEMOA), with a population of over 26 million people. The country has a growing middle class, which is driving the demand for online grocery delivery services. Additionally, the country has a young population, with over 60% of the population under the age of 25. This demographic is tech-savvy and more likely to adopt new technologies such as online grocery delivery services.

Underlying macroeconomic factors: The Ivorian economy has been growing steadily in recent years, with a GDP growth rate of 7.4% in 2018. This growth has been driven by several factors such as a stable political environment, government reforms, and investments in infrastructure. Additionally, the country has a relatively stable currency, which has helped to boost consumer confidence and spending. These macroeconomic factors have created a conducive environment for the growth of the online grocery delivery market in Ivory Coast.

Data coverage:

The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.

Modeling approach / Market size:

Market sizes are determined through a bottom-up approach, building on predefined factors for each market. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.

This report presents a comprehensive analysis and additional information on the Ecommerce market, in a PDF format.