The Platform Delivery market in Ivory Coast has been experiencing significant growth in recent years. This growth can be attributed to a number of factors including increasing customer preferences for online shopping and delivery services, as well as local special circumstances that have created opportunities for companies operating in this space.
Customer preferences: Ivory Coast has a young and tech-savvy population, with a high percentage of people owning smartphones and using social media. This has led to an increasing demand for online shopping and delivery services, as customers seek convenience and ease of access to a wider range of products. In addition, the COVID-19 pandemic has accelerated the shift towards e-commerce, with more people choosing to shop online to avoid crowded stores and reduce the risk of infection.
Trends in the market: One of the key trends in the Platform Delivery market in Ivory Coast is the emergence of local players, who are competing with international companies to capture market share. These local players have an advantage in terms of their understanding of the local market and their ability to offer more personalized services to customers. In addition, there is a trend towards the use of technology to improve the efficiency and reliability of delivery services, with companies investing in tracking and logistics systems to ensure timely and accurate delivery.
Local special circumstances: Ivory Coast has a rapidly growing middle class, which is driving demand for consumer goods and creating opportunities for companies operating in the Platform Delivery market. In addition, the country has a large informal sector, which presents challenges for traditional logistics companies but also creates opportunities for innovative delivery solutions. For example, some companies are using motorbikes to navigate the country's narrow streets and deliver goods to customers in hard-to-reach areas.
Underlying macroeconomic factors: The Platform Delivery market in Ivory Coast is also being driven by a number of macroeconomic factors, including the country's strong economic growth and increasing urbanization. As more people move to cities, there is a growing need for delivery services to meet the demands of a more fast-paced and busy lifestyle. In addition, the government has been investing in infrastructure projects to improve transport links and support economic growth, which is creating opportunities for companies operating in the logistics and delivery space.
Data coverage:
The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.Modeling approach / Market size:
Market sizes are determined through a bottom-up approach, building on predefined factors for each market. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.Additional notes:
The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.
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