The demand for meal delivery services in Ivory Coast has been increasing steadily over the past few years.
Customer preferences: Customers in Ivory Coast are increasingly looking for convenience and time-saving options when it comes to meal preparation. With busy work schedules and long commutes, many people are turning to meal delivery services to provide them with healthy and nutritious meals without the hassle of cooking. Additionally, the rise of e-commerce and mobile technology has made it easier for customers to order meals online and have them delivered directly to their doorstep.
Trends in the market: One of the major trends in the meal delivery market in Ivory Coast is the increasing popularity of healthy and organic meal options. As more people become health conscious, they are looking for meal delivery services that offer fresh and nutritious meals made from locally sourced ingredients. Another trend is the rise of meal delivery services that cater to specific dietary needs, such as vegetarian, vegan, and gluten-free options.
Local special circumstances: Ivory Coast has a rich culinary tradition with a diverse range of local dishes. As such, many meal delivery services in the country focus on offering traditional Ivorian cuisine, as well as other popular African dishes. Additionally, the country's growing middle class has led to an increase in demand for more upscale meal delivery options, such as gourmet meals and premium ingredients.
Underlying macroeconomic factors: The growth of the meal delivery market in Ivory Coast can be attributed to several underlying macroeconomic factors. One of the main drivers is the country's strong economic growth, which has led to an increase in disposable income and consumer spending. Additionally, the rise of e-commerce and mobile technology has made it easier for meal delivery services to reach a wider audience and provide more convenient and efficient services. Finally, the country's young and tech-savvy population is increasingly turning to online platforms for their daily needs, including meal delivery services.
Data coverage:
The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.Modeling approach / Market size:
Market sizes are determined through a bottom-up approach, building on predefined factors for each market. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.Additional notes:
The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.
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