Meal Delivery - Ivory Coast | Statista Market Forecast

The Meal Delivery market in Ivory Coast is expected to reach a revenue of US$21.01m in 2024.
This projection indicates an annual growth rate (CAGR 2024-2029) of 5.35%, resulting in a projected market volume of US$27.27m by 2029.
In Ivory Coast, the Platform Deliverymarket is projected to have a market volume of US$12.03m in 2024.
When compared globally, China is expected to generate the highest revenue, reaching US$184.50bn in 2024.
The average revenue per user (ARPU) in the Meal Delivery market is projected to be US$27.16 in 2024.
By 2029, the number of users in Ivory Coast's Meal Delivery market is expected to reach 972.1k users.
Furthermore, the user penetration rate in the Meal Delivery market is estimated to be 2.6% in 2024.
The meal delivery market in Ivory Coast is experiencing a surge in demand due to the growing urban population and increasing disposable income.

Definition:

Meal Delivery is the online ordering and delivery of prepared meals by a restaurant or a platform for direct consumption. Orders are typically placed in an app or on a website. The delivery is handled by the platform enterprise (e.g. Deliveroo) or directly by the restaurant (e.g. Domino’s).

Structure:

Meal Delivery contains the user and revenue development of two different delivery service solutions for prepared meals: (1) Restaurant Delivery and (2) Platform Delivery. The Restaurant Delivery market includes the delivery of meals carried out directly by the restaurants. The order may be made via platforms (e.g. Delivery Hero, Just Eat) or directly through a restaurant website (e.g. Domino's). The Platform Delivery market focuses on online delivery services that provide customers with meals from partner restaurants that do not necessarily have to offer food delivery themselves. In this case, the platform (e.g. Deliveroo) handles the delivery process.).

Additional Information:

Revenue includes the gross merchandise value (GMV), defined as the total sales dollar value for merchandise/food sold through the Online Food Delivery marketplace. User and revenue figures represent B2C services.

Meals ordered online which are directly delivered by the restaurant, no matter if ordered via a platform (e.g. Delivery Hero) or a restaurant website (e.g. Domino's)
Online meal order and delivery both carried out by a platform (e.g. Deliveroo)
Online orders that are picked up in the restaurant

Phone orders
Deliveries of non-processed or non-prepared food (e.g. HelloFresh)

The demand for meal delivery services in Ivory Coast has been increasing steadily over the past few years.

Customer preferences: Customers in Ivory Coast are increasingly looking for convenience and time-saving options when it comes to meal preparation. With busy work schedules and long commutes, many people are turning to meal delivery services to provide them with healthy and nutritious meals without the hassle of cooking. Additionally, the rise of e-commerce and mobile technology has made it easier for customers to order meals online and have them delivered directly to their doorstep.

Trends in the market: One of the major trends in the meal delivery market in Ivory Coast is the increasing popularity of healthy and organic meal options. As more people become health conscious, they are looking for meal delivery services that offer fresh and nutritious meals made from locally sourced ingredients. Another trend is the rise of meal delivery services that cater to specific dietary needs, such as vegetarian, vegan, and gluten-free options.

Local special circumstances: Ivory Coast has a rich culinary tradition with a diverse range of local dishes. As such, many meal delivery services in the country focus on offering traditional Ivorian cuisine, as well as other popular African dishes. Additionally, the country's growing middle class has led to an increase in demand for more upscale meal delivery options, such as gourmet meals and premium ingredients.

Underlying macroeconomic factors: The growth of the meal delivery market in Ivory Coast can be attributed to several underlying macroeconomic factors. One of the main drivers is the country's strong economic growth, which has led to an increase in disposable income and consumer spending. Additionally, the rise of e-commerce and mobile technology has made it easier for meal delivery services to reach a wider audience and provide more convenient and efficient services. Finally, the country's young and tech-savvy population is increasingly turning to online platforms for their daily needs, including meal delivery services.

Data coverage:

The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.

Modeling approach / Market size:

Market sizes are determined through a bottom-up approach, building on predefined factors for each market. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.

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