The popularity of online food delivery services has been on the rise in Ivory Coast in recent years.
Customer preferences: Ivorian consumers are increasingly turning to online food delivery services due to their convenience and time-saving benefits. With the rise of urbanization and busy lifestyles, many consumers are opting for the ease of ordering food online and having it delivered to their doorstep. Additionally, the COVID-19 pandemic has further accelerated the adoption of online food delivery services as consumers seek contactless delivery options.
Trends in the market: The online food delivery market in Ivory Coast is experiencing significant growth, with several local and international players entering the market. These companies are leveraging technology to improve the ordering and delivery experience for consumers. Additionally, there has been a trend towards offering a wider variety of cuisines and menu options to cater to diverse consumer preferences. Many companies are also partnering with local restaurants to expand their offerings and reach a wider customer base.
Local special circumstances: Ivory Coast has a rich culinary tradition, and local cuisine is a significant part of the food culture. As such, many online food delivery companies are incorporating local dishes into their menus to cater to local tastes. Additionally, the country has a large expat community, which has led to the introduction of international cuisine options in the market.
Underlying macroeconomic factors: Ivory Coast has a growing middle class, which has increased demand for convenience and luxury goods and services. Additionally, the country has a high mobile phone penetration rate, which has made it easier for consumers to access online food delivery services. The government has also been promoting entrepreneurship and innovation in the country, which has led to the growth of the online food delivery market.
Data coverage:
The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.Modeling approach / Market size:
Market sizes are determined through a bottom-up approach, building on predefined factors for each market. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.Additional notes:
The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.
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