Grocery Delivery - Americas | Statista Market Forecast

The Grocery Delivery market in the Americas is forecasted to achieve a revenue of US$284.70bn by 2024.
It is anticipated to exhibit an annual growth rate of 12.12% (CAGR 2024-2029), leading to a projected market volume of US$504.30bn by 2029.
Comparatively, the Retail Delivery market is expected to reach a market volume of US$217.10bn in 2024.
Notably, China is predicted to generate the highest revenue among all countries, with US$266.00bn in 2024.
The average revenue per user (ARPU) in the Grocery Delivery market is estimated to be US$1.14k in 2024.
Furthermore, the number of users in the Grocery Delivery market is expected to reach 334.0m users by 2029.
Lastly, the user penetration rate in the Grocery Delivery market is projected to be 24.6% by 2024.
In the United States, the demand for grocery delivery services has surged due to the convenience and safety it offers amidst the COVID-19 pandemic.

Definition:

The Grocery Delivery market consists of food and non-food products that people regularly buy from a grocery store, including food and beverages, pet food, household cleaning products, personal care products, and other household consumables. Grocery delivery can be purchased through several different sales channels such as Omnichannel, Quick Commerce, or directly from the store.

Structure:

Grocery Delivery contains three markets: Retail Delivery, Quick Commerce, and Meal Kit Delivery. Retail Delivery includes delivery of these products directly by supermarkets, brick-and-mortar shops, or grocery stores. The order is placed through an online shop run by the retailer (e.g. Walmart+, Amazon Fresh). Quick Commerce focuses on online delivery services that provide customers with last-mile delivery (Instacart), or operate ghost stores where product selection is limited but delivery time is faster (e.g. Gorillas, Getir, and Glovo). In this case, the platform (e.g. Gorillas) handles the delivery process. This also includes grocery delivery platforms where delivery is advertised under 3 hours, although, most players aim to deliver in minutes. Finally, Meal Kit Delivery encompasses the delivery of a recipe box where fresh ingredients are delivered to be prepared. This service is usually offered as a subscription plan (e.g. HelloFresh).

Additional Information:

Revenue figures refer to Gross Merchandise Value (GMV). User and revenue figures represent B2C services.

Fresh food & Beverages, personal care, or household items ordered online are directly delivered to the consumer, no matter if ordered via a platform (e.g., Instacart) or a retailer website (e.g., Walmart)
Online Grocery orders and delivery are both carried out by a retailer (e.g., Walmart)
Online orders that are picked up in the supermarket (e.g., Instacart) or operating ghost warehouses and delivery logistics (e.g., Flink)
Online orders of recipe boxes where the ingredients are already preportioned (e.g., HelloFresh)

Phone orders
Deliveries of prepared meals for direct consumption (e.g. Meal Delivery)

Grocery delivery has become a popular trend in the Americas, as consumers seek convenient and efficient ways to purchase their groceries.

Customer preferences: Customers in the Americas are increasingly turning to online grocery shopping due to the convenience it offers. With busy schedules, customers are looking for ways to save time and avoid the hassle of going to the grocery store. Additionally, the COVID-19 pandemic has accelerated the adoption of online grocery shopping, as customers look for safer ways to purchase their groceries.

Trends in the market: In the United States, the online grocery market has seen significant growth over the past few years, with major retailers such as Walmart and Amazon investing heavily in their online grocery offerings. In Canada, the online grocery market is also growing, with major retailers such as Loblaws and Metro expanding their delivery options. In Mexico, the online grocery market is still in its infancy, but is expected to grow rapidly in the coming years.

Local special circumstances: In Brazil, the online grocery market is dominated by local players such as Mercado Livre and Magazine Luiza, who have a strong presence in the e-commerce market. In Argentina, the online grocery market is also growing, with major retailers such as Coto and Carrefour expanding their delivery options.

Underlying macroeconomic factors: The growth of the online grocery market in the Americas can be attributed to several underlying macroeconomic factors. These include the increasing adoption of e-commerce, rising disposable incomes, and changing consumer preferences. Additionally, the COVID-19 pandemic has accelerated the adoption of online grocery shopping, as customers look for safer ways to purchase their groceries. As a result, the online grocery market in the Americas is expected to continue to grow in the coming years.

Data coverage:

The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.

Modeling approach / Market size:

Market sizes are determined through a bottom-up approach, building on predefined factors for each market. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.

This report presents a comprehensive analysis and additional information on the Ecommerce market, in a PDF format.