Online Food Delivery

The Online Food Delivery market in Argentina is projected to reach a revenue of US$2.51bn by 2024.
The market is expected to show an annual growth rate (CAGR 2024-2029) of 3.65%, resulting in a projected market volume of US$3.00bn by 2029.
In the Grocery Delivery market, in Argentina is expected to experience a revenue growth of 15.0% in 2025.0.
The market has a projected market volume of US$2.00bn in 2024.
In global comparison, China is expected to generate the highest revenue in the Online Food Delivery market, with US$450.50bn in 2024.
The average revenue per user (ARPU) in the Grocery Delivery market in Argentina is projected to amount to US$112.60 in 2024.
In the Meal Delivery market, the number of users in Argentina is expected to reach 19.6m users by 2029.
The user penetration rate in this market will be at 38.6% in 2024.
Argentina's online food delivery market has seen a surge in demand, with a growing number of consumers embracing the convenience of ordering meals from the comfort of their homes.

Definition:

Online Food Delivery refers to the intersection of ordering groceries and prepared meals online. Orders are typically placed through an app or website and delivery times vary.

Structure:

The Online Food Delivery market contains the user and revenue development of two different delivery service solutions: (1) Meal Delivery and (2) Grocery Delivery. Included are services that deliver prepared meals and food ordered online for direct consumption (Meal Delivery) and non-prepared food and beverage products, household, and personal care products (Grocery Delivery). Meal delivery includes the delivery of meals carried out directly by restaurants (Restaurant Delivery) and online delivery services that provide customers with meals from partner restaurants that do not necessarily have to offer food delivery themselves (Platform Delivery). Grocery Delivery consists of fresh, nonprepared products delivered from supermarkets or retailers where delivery is scheduled (Retail Delivery), Delivery that is under 3 hours and operates dark stores or own warehouses (Quick Commerce), and prepared fresh ingredients to be prepared at home, typically offered through a subscription service (Meal Kit Delivery).

Additional Information:

Revenue figures are the gross merchandise value (GMV), defined as the total sales dollar value for merchandise/food sold through the Online Food Delivery marketplace. User and revenue figures represent B2C services.

Meals and groceries ordered online that are directly delivered by the restaurant, retailer, or platform no matter if ordered via a platform (e.g. Delivery Hero, Instacart) or a restaurant/retailer website (e.g. Domino's, Walmart.com)
Online meal and grocery order and delivery both carried out by a platform (e.g. Deliveroo, Grab, Flink)

Phone orders
Click & collect Grocery orders
Ready-to-eat meals

Argentina, known for its love for food, has seen a significant rise in the Online Food Delivery market.

Customer preferences: Argentinians have always been fond of food, and with the increasing use of technology and the internet, the Online Food Delivery market has gained popularity. The convenience and ease of ordering food online have made it a preferred choice for customers. The availability of a wide range of cuisines and the ability to compare prices and menus of different restaurants have also contributed to the growth of the market.

Trends in the market: The Online Food Delivery market in Argentina has seen a lot of new players entering the market, leading to increased competition. The market has also seen a rise in the number of food delivery apps and websites that offer discounts and cashback to attract customers. The trend of healthy eating has also influenced the market, with many restaurants offering healthy meal options. The use of technology such as artificial intelligence and machine learning to improve the customer experience has also been observed in the market.

Local special circumstances: Argentina's economy has been struggling in recent years, leading to a rise in unemployment rates. This has led to an increase in the number of people looking for part-time or flexible work, leading to a rise in the number of food delivery drivers. The country's love for food has also led to a rise in the number of food festivals and events, providing a platform for restaurants and food delivery companies to showcase their offerings.

Underlying macroeconomic factors: Argentina's economy has been facing inflation and currency devaluation, leading to a rise in the cost of living. This has led to a change in customer behavior, with people opting to eat at home rather than going out to restaurants. The rise in the Online Food Delivery market can be attributed to this change in customer behavior. Additionally, the COVID-19 pandemic has further accelerated the growth of the market, with people preferring to order food online rather than going out to eat.In conclusion, the Online Food Delivery market in Argentina has seen a significant rise in recent years, driven by customer preferences for convenience and ease of ordering food online, healthy eating, and the use of technology to improve the customer experience. The rise in the number of food delivery apps and websites, the increase in competition, and the rise in the number of food festivals and events have also contributed to the growth of the market. The underlying macroeconomic factors such as inflation, currency devaluation, and the COVID-19 pandemic have further accelerated the growth of the market.

Data coverage:

The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.

Modeling approach / Market size:

Market sizes are determined through a bottom-up approach, building on predefined factors for each market. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.

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